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Care India confronts the underlying causes of poverty.
The programs are targeted to save lives, provide economic opportunity
and promote self-help. Care seeks to forge a world of hope, tolerance
and social justice.
After the devastating earthquake in Gujarat, Care India joined hands
with FICCI to undertake relief, livelihood and rehabilitation of the
earthquake victims. A year after commencing the project, FICCI - CARE
wanted to present all the work done by them; they decided upon using
Multimedia to showcase their initiatives in earthquake wrecked Gujarat
and contacted Icreon for the design and development of the same.
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The primary objective of the presentation was to
show to the donor agencies, international partners, alliances, etc
the work that FICCI Care had done in one year for the relief, livelihood
and rehabilitation of the earthquake victims. Our brief simply was
to make an impressive presentation with an initial autorun.
The FICCI-CARE Gujarat rehabilitation project had touched the lives
of over 450,000 people in quake-affected Gujarat, through its interventions
in reconstruction, livelihoods restoration and health and education
initiatives. The project will continue to focus on enhancing peoples'
livelihoods and on restoring maternal and child health. These plans
of the project needed to be accentuated in the presentation. |
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The presentation starts by taking the audience
back to the unfateful day of the earthquake, 26th January 2001. The
introduction starts with the Republic Day celebrations on one side
and then the tremors of earthquake in Gujarat that set the country
into mourning. The music used in this section accentuates the tragic
loss. There are photographs of people buried under the buildings,
houses; destruction & havoc created by this cataclysmic calamity.
The introduction (conceived by Icreon) makes the audience briefly
relive the catastrophe. A screen that introduces FICCI Care follows
the initial picture of despair - the mood of the presentation then
swings to a more cheerful note with pictures of people who have received
support, pictures that are happier and more hopeful. Accordingly the
music accompanying the presentation is also more cheerful.
The introduction concludes to an interface that deals with the details
on the project undertaken by Ficci-Care. The interface is click driven
and allows the viewer to browse through details of the relief work
done by FICCI Care. Two videos were also incorporated - namely Amitabh
Bachan's appeal and Bobby Bedi's film on the earthquake. |
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Icreon developed the presentation using Flash
5.0. The services of a professional studio were retained to assist
with the music editing.
For additional information on Icreon's Multimedia services call us
at + 91 11 26673005 or click here to
fill a service request form. |
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"I would like to
commend you also for the flawless service you provided us, getting
back to us even at odd hours of the day, to ensure that we met
our deadlines on time. Your team has been truly been professional
at all stages of the project, and I believe that this will carry
you far in your relationship with all yours clients..."
Madhuri Dass
Communications Officer
Care India |
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