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| As more forms of media and entertainment
become digitized, content producers and distributors face new challenges
brought on by file-sharing programs such as Napster, and the vast
opportunities created by multi-channel distribution. Media and entertainment
companies can now explore new strategies for generating additional
revenues from media assets by distributing and marketing them across
a wide spectrum of devices and channels. To leverage content across
multiple channels and personalize it for targeted delivery, these
companies require sophisticated tools that will allow efficient management
of content and audience relationships. To eliminate patchworks of
diverse divisions and disparate systems, large multinational media
organizations can align and integrate assets, technologies, and business
processes to reduce costs. Using more cost-effective digital marketing
tools will help these companies to achieve better ROI on marketing
efforts. |
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| Icreon Communications can
help you : |
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Sell digital
content directly to consumers online |
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Syndicate digital
content and distribute it abroad |
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Enhance partner
network collaboration to improve return on marketing efforts
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Reduce the
costs of publishing content to the web |
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Better manage
content programming |
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Easily publish
advertising information to cable distributors' sites |
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Automate marketing
efforts to increase the return on investment |
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Reduce call
center volume through online self-service |
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| Mail us at solutions@icreon.com
for additional information or click here
to fill our service request form. |
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About us 
