Discover how a 70k+ member non-profit organization transformed its content operations with centralized access to its 250,000+ digital assets across departments.
Learn how Icreon helped American Welding Society to build a cloud-based Enterprise Content Management System. This centralized platform streamlines content creation and publishing, empowering the organization to better serve its members.
Key Takeaways
Direction
Speed
Velocity
The Challenge
American Welding Society (AWS) encountered a complex digital challenge: managing vast amounts of unstructured content spread across 13 independent business units. With ten terabytes of redundant data scattered across homegrown platforms, SharePoint, and DAM tools, collaboration suffered, and content became difficult to search, share, and manage. The lack of a centralized repository hindered efficiency, while unrestricted public access posed security risks, especially for proprietary and regulatory content.
AWS needed an Enterprise Content Management System (ECMS) to consolidate content, enhance security with role-based access, and streamline content operations. The goal was to modernize content delivery, improve efficiency, and support its digital transformation efforts.
Our Solution
The project aimed to revolutionize AWS’s digital operations by consolidating dispersed content into a unified, secure platform. By creating a role-based Enterprise Content Management System, the initiative focused on eliminating redundancy, boosting collaboration, and enabling agile, API-driven content delivery across multiple business units, ultimately supporting AWS’s mission and regulatory compliance.
Direction
Icreon assessed AWS’s legacy content system, uncovering fragmented storage, weak access controls, and redundant data that hindered collaboration. To address these inefficiencies, Icreon designed a strategic digital roadmap for a unified Enterprise Content Management System (ECMS) powered by Sitecore Content Hub, streamlining content operations and governance.
Speed
Icreon team built the ECMS, centralizing AWS’s content operations into a single platform. Key features like metadata tagging, enhanced search, and collaborative workflows streamlined content management. Role-based access controls secured content sharing, eliminating previous permission gaps. Time-limited access added agility, ensuring compliance while controlling data distribution. Additionally, headless content delivery via APIs enabled seamless integration with external systems, expanding AWS’s digital capabilities.
Velocity
The ECMS implementation delivered transformative results: AWS unified 250,000+ digital assets across 13 business units, streamlined content workflows, and improved collaboration. Enhanced search functionality, AI-driven tagging, and secure, role-based access controls significantly reduced content redundancy and development efforts, achieving a 15% efficiency gain and bolstering overall digital agility, ensuring sustainability.
The Results
The unified system allowed teams across all 13 business units to easily access, share, and collaborate on content, cutting redundancy and boosting communication. It also enabled enterprise-wide content discovery and recommendations, improving engagement and relevance. Centralizing management helped cut content development efforts by 15%, saving time and reducing costs. Additionally, by using semantic and metadata tagging, asset searches were simplified, making it easier for users to find relevant content quickly, further enhancing efficiency.