Explore how a leading 800+ PE-backed advisory firm modernized its digital presence, elevating their brand reputation by adapting to growing customer demands.
Icreon partnered with Citrin Cooperman to modernize their digital presence, responding to the growing needs of their customer base. This enterprise grade website elevated the brand identity and improved overall user experience.
Key Takeaways
Direction
Speed
Velocity
The Challenge
Citrin Cooperman offers valuable professional services. Their prospects and clients expect them to move quickly with intelligence. But a legacy technology infrastructure was slowing them down.
Understanding the need for forward movement, they sought to revamp their digital presence to better reflect their brand identity and address the limitations of its outdated backend technology. Their website struggled with performance issues, frequently crashing under high traffic, and lacking scalability, hindering the user experience. Additionally, their on-premises infrastructure was insufficient to support the growing demands of their audience.
To overcome these challenges, Citrin Cooperman aimed for a seamless migration from their legacy system to a modern DXP, opting for Sitecore PaaS deployment on Microsoft Azure. This approach not only resolved scalability issues but also ensured stability during peak user activity.
Their overarching goal was to create a dynamic and efficient website that aligned with their brand while improving functionality and ease of use.
"In our very first pitch call, we understood that a partnership between Citrin Cooperman and Icreon in building our website was going to be a home run. We felt a sense of security that the end results would be what exactly we wanted."
Laura Kucera, Chief Marketing Partner, Citrin Cooperman.
"At the end of the day, what Icreon delivered was exactly what we envisioned. The final product was exactly what we wanted and more. They took a very holistic view of our company, and it showed in the deliverables."
Laura Kucera, Chief Marketing Partner, Citrin Cooperman.
"Working with Icreon is Comfort and Innovation. We explained what the dream was, and the Icreon team gave us exactly what we explained and more."
Laura Kucera, Chief Marketing Partner, Citrin Cooperman
Our Solution
Icreon partnered with Citrin Cooperman to develop a Sitecore-powered website, delivering personalized experiences, enhancing brand identity, and streamlining marketing and lead generation with Marketo integration. Ultimately, elevating their brand, improving their services, and driving growth.
Direction
Icreon collaborated with Citrin Cooperman to thoroughly analyze their challenges and opportunities, prioritizing the transformation of their outdated website into a scalable, modern platform that accurately represented their brand identity and met the demands of high user traffic. A strategic roadmap was developed, focusing on implementing Sitecore PaaS on Azure to address infrastructure limitations.
Speed
Icreon designed a user-friendly, consumer-centric website with an immersive interface, featuring clear navigation, responsive layouts, and intuitive workflows to enhance usability across devices. The revamped platform not only delivered a personalized experience but also strengthened the brand’s reputation. Leveraging enterprise-class web development expertise, Icreon seamlessly migrated legacy content to Sitecore, ensuring scalability and reliability. Integration with Marketo streamlined marketing and lead generation efforts, while the new infrastructure minimized crashes during peak traffic, delivering a robust and efficient digital experience.
Achieved
The new digital platform elevated Citrin Cooperman's online presence, delivering a scalable, user-centric website that reinforced their brand identity. Personalized experiences and streamlined workflows improved client engagement, while the Sitecore-powered infrastructure ensured reliability and seamless performance during high traffic. Marketo integration enhanced marketing efficiency, driving lead generation and strengthening business outcomes.
Platforms
