Discover how Icreon empowered Diligent to unify its global brand presence across 250+ brands, delivering a seamless and consistent user experience. By leveraging a single, scalable platform, Diligent transformed global operations and drove business growth across diverse markets.
Key Takeaways
Direction
Speed
Velocity
The Challenge
Diligent was challenged with moving different brands to a single platform to create a unified web presence that would address its target market requirements and maximize lead conversions. The new website infrastructure needed to comply with regional laws across 80 countries and tailor user experiences accordingly. Also, content silos across the brands and departments were making communication inconsistent among sales and marketing teams. Operating on disconnected platforms created redundancy in marketing asset production and made reporting difficult.
All-in-all Diligent’s existing technology stack failed to deliver a single platform to address its target market requirements and maximize lead conversions. The company needed a solution that could support its corporate governance software, board portal, and voting tools for board directors and executives.
Our Solution
Icreon worked on simplifying enterprise governance for Diligent while providing a single, cost-effective solution. The team delivered a unified digital experience that told the story of their brand from one voice, explained the value of their solutions, and showcased how their different products worked together.
Direction
Icreon took a strategic approach to unify Diligent's digital ecosystem by implementing a centralized website infrastructure. This approach allowed for localized experiences across 80 countries while maintaining a consistent brand identity. The framework addressed regional legal constraints, ensuring compliance while tailoring content to the needs of diverse audiences.
Speed
Leveraging Sitecore, Icreon developed a scalable framework that enabled rapid multi-site migrations. This included consolidating 70,000 pages from various websites into a unified platform. Robust personalization features were integrated to cater to geography, user roles, and priority segments, ensuring each audience's unique needs were met.
Velocity
The solution empowered Diligent with a streamlined digital presence that showcased the synergy between their products. The new platform enhanced user experiences, simplified content management, and improved compliance across all regions. This transformation reinforced Diligent’s global brand story while supporting growth and scalability for future acquisitions.
Platforms
Our Platforms
Sitecore XP
Sitecore XP helped scale the platform from 3 to 60 users to support different levels of access – making content creation & publishing faster. Sitecore XP was also used as a digital transformation tool to streamline sales and marketing operations.
Additionally, Icreon combined Sitecore with Smartling to build a new website infrastructure – enabling Diligent to provide localized experiences across 80 countries.
The Results
Diligent’s web presence is now unified under one platform, making it easier for users to find information and take action. The new site also delivers increased functionality, a streamlined customer experience, and lower bounce rate.
As a result of multisite migration, Diligent reduced its reliance on IT while improving operations and increasing content production and lead conversion rates. Icreon was able to help them migrate over and also create a localized experience for each country they serve. We also provided them with content management and orchestration services so that they could leverage our expertise when it comes to managing digital assets. The result was a personalized experience for each user based on their location and language preferences. The solution allowed Diligent to provide a more customized experience for its customers in different countries and languages.