To promote their Laser Measurement Tape, General Tools collaborated with Icreon to craft a data-driven go-to-market strategy.
Icreon transformed the launch of the Laser Measurement Tape into a record-breaking success through data-driven campaigns and strategic marketing, driving exceptional sales and market impact.
Key Takeaways
Direction
Speed
Velocity
The Challenge
To promote its latest product, the 'Laser Measurement Tape', the company was struggling with ways that could convert online visitors into customers. They were looking for a data-driven approach that would empower General Tools to strategically boost sales for the new product by gaining insights into user preferences, interests, and purchase patterns.
The company turned to Icreon to craft a digital go-to-market strategy that would align its products with market demands.
"The Icreon Team was literally going above and beyond."
- Greg Bonsib, VP Marketing, General Tools
"Having access to a lot of resources gave us incredible nimbleness. I could call their team in the morning with a request, and they’d fully implement it by the next morning. As we’d get results back, we could adapt and change."
- Greg Bonsib, VP Marketing, General Tools
- Greg Bonsib, VP Marketing, General Tools
Our Solution
To support General Tools’ launch of the Laser Measurement Tape, Icreon designed and executed data-driven digital campaigns. These targeted initiatives on platforms like Facebook and Amazon Prime provided actionable insights into customer behavior, enabling strategic retargeting and boosting product visibility.
Direction
Icreon focused on aligning the Laser Measurement Tape with customer preferences and seasonal opportunities. By crafting digital campaigns tied to special events like Father’s Day, the team optimized retargeting efforts and maximized engagement, ensuring the product resonated with its intended audience.
Speed
Icreon rapidly developed and deployed multi-platform campaigns that tracked customer behaviors and preferences. These efforts integrated real-time analytics to refine targeting and optimize conversion rates, ensuring that every interaction supported General Tools’ marketing goals.
Velocity
The campaigns delivered impressive results, propelling the Laser Measurement Tape to become the #1 new product on Amazon. This achievement translated into record-breaking sales, reduced customer acquisition costs, and a significant boost in profitability for General Tools, establishing the product as a market leader.
The Results
With successful digital marketing campaigns set up, General Tools achieved unprecedented profits that exceeded all previous records. The Laser Tape Measure product quickly rose to the top as the #1 new product on Amazon, garnering widespread attention and demand from customers.
This remarkable success resulted in maximized sales and significantly reduced customer acquisition costs (CAC), leading to exceptional profitability for General Tools. The strategic and data-driven marketing efforts implemented by General Tools, in collaboration with Icreon, proved to be highly effective in driving sales, establishing a strong market presence, and achieving unparalleled growth for the company.