Icreon revolutionized General Tools' customer experience by developing the ToolSmart app. From inspiration to execution, it offers step-by-step tutorials, tool recommendations, and seamless purchasing, boosting engagement and efficiency.
Key Takeaways
Direction
Speed
Velocity
The Challenge
"The Icreon Team was literally going above and beyond."
- Greg Bonsib, VP Marketing, General Tools
"Having access to a lot of resources gave us incredible nimbleness. I could call their team in the morning with a request, and they’d fully implement it by the next morning. As we’d get results back, we could adapt and change."
- Greg Bonsib, VP Marketing, General Tools
"We judged Icreon’s performance based on the sales we saw. On that metric, we proved successfully that the work they were doing outperformed our expectations."
- Greg Bonsib, VP Marketing, General Tools
Our Solution
General Tools partnered with Icreon to elevate their customer experience by designing the ToolSmart mobile app. This app revolutionized how DIY enthusiasts plan and executed projects, offering inspiration-based suggestions, tutorials, and seamless integration with General Tools’ product line for an end-to-end DIY solution.
Direction
Icreon set out to create a user-friendly platform that empowered DIYers with inspiration, guidance, and easy access to tools. By seamlessly integrating General Tools’ inventory, retailers like Home Depot, Lowes, and Amazon, and advanced features like project management and multimedia saving, Icreon ensured a streamlined, engaging experience for users.
Speed
Icreon designed and developed the ToolSmart app with robust capabilities, including inspiration-based recommendations, project tutorials, and seamless connectivity via Bluetooth or Wi-Fi. The app’s integration with inventory systems enabled users to effortlessly find, purchase, or locate necessary tools, all while managing projects efficiently from start to finish.
Velocity
The ToolSmart app empowered DIY enthusiasts & craftsmen by simplifying project planning, providing access to essential tools, and enhancing productivity. This innovation improved customer engagement and increased sales for General Tools by streamlining the cross-selling process, integrating with major retailers, and delivering superior user experience that cemented brand loyalty.