client

IMG Models

IMG
The Company
C

IMG models is an international leader in talent discovery and model management, globally recognized for its diverse client roster. Focused on building strong personal brands outside of the traditional talent portfolio, IMG is devoted to expanding the opportunities for all of it’s clients. With offices located in the hubs of international fashion - Paris, Milan, and New York - IMG is an industry pioneer committed to reinventing the modeling industry worldwide.

Problem Statement
P

As IMG operates cross-departmentally, in global teams, collaborating on multiple projects in real time - the company was looking to design a solution that would satisfy the steady demand of iterations and integrations.

Furthermore, in the talent and modeling industry - the handling and showcasing of portfolio assets could make or break the personal brand of an individual client. With thousands of high-resolution media uploaded daily by agencies and managers, the solution would need to be able to handle massive amounts of users without sacrificing quality of assets and performance.

In a complex digital ecosystem, successfully scaling a platform while simultaneously reducing operational inefficiencies is a rare accomplishment.

Solution & Execution
S

Working with IMG leaders to better understand the day-to-day operational activities, Icreon set out to design a solution that encompassed a variety of features and tools aimed at reducing the inefficiencies within internal processes. For a more cost effective, scalable solution – Icreon put forth a recommendation to switch over to a more enterprise-friendly Drupal CMS platform. IMG would have the means to store, organize and manage model profiles and portfolios while process friction within workflows for the operations team.

Using Microsoft Azure CDN and Brightcove, the new platform has the ability to handle and manipulate large volumes of assets and users without sacrificing speed and performance of any of the properties.

outcomes and results
O

5

Location Based Websites

2K+

Model Portfolios

50K+

Model Bookings

digital innovations
D
Digital Innovation

Elsewhere in the world