Icreon partnered with Major League Baseball Players to architect a holistic consolidated platform by replacing traditional fragmented systems, boosting communication, efficiency, and access to player information.
Key Takeaways
Direction
Speed
Velocity
The Challenge
The Major League Baseball Players Association (MLBPA) was tasked with the crucial responsibility of effectively communicating diverse sets of information to its players, spanning from league news and roster moves, to salary arbitrations and licensing fees. However, the business operations were hosted on separate platforms and required manual data input across systems.
The organization's operations involved numerous stakeholders, including internal staff, players, agents, and third-party vendors. The prevailing challenge was the creation of a single, accessible system that would serve as a reliable and comprehensive source of truth for all player-related information.
Our Solution
Icreon streamlined MLBPA's operations by developing a centralized database that consolidated player information from multiple sources. The new platform, built on Microsoft technology, offers a unified player view, enabling stakeholders to access relevant data efficiently. By automating processes and providing user-specific dashboards, Icreon empowered MLBPA to make informed decisions and improve overall operational efficiency.
Direction
Icreon began by working with MLBPA to inventory all processes and data involved in a player’s journey. This included licensing fees, salary arbitration, finances, and roster details. By prioritizing a comprehensive understanding of the existing ecosystem, Icreon identified critical gaps and inefficiencies to address.
Next, the team developed a roadmap to consolidate information from multiple disparate systems into one unified database. This included mapping out the existing digital tools and systems, defining integration points, and strategizing how to create a single player view for seamless access to career information.
Speed
Using the Microsoft technology stack, the Icreon team built a robust, database-driven platform capable of consolidating and surfacing data from multiple sources, providing a single comprehensive player view. Agile development cycles facilitated the testing and deployment of the platform, ensuring a high-performing solution.
The user interface included role-specific dashboards to ensure stakeholders could access relevant insights. For example, agents could retrieve arbitration details, while sponsors could focus on licensing agreements.
Velocity
The new centralized system allowed stakeholders to perform targeted searches, enabling them to access comprehensive player career details efficiently. In addition, it enhanced the accuracy and reliability of player-related information and improved communication amongst different stakeholders.
The Results
The implementation of the new platform had a transformative impact on MLBPA's operations. For the first time in 20 years, the Association had access to data in a consolidated view. The tool helped to streamline information flow, significantly reducing the time and effort required for manual data input.
In addition to improving efficiency, the new system also enhanced the accuracy and reliability of player-related information. It improved the quality of communication between the MLBPA and its stakeholders, ensuring everyone had access to the data they needed.
Overall, Icreon's solution significantly improved MLBPA's operations, enabling them to better serve their players and other stakeholders. It proved to be an instrumental tool in managing player data and communications, setting a new standard in the world of professional sports.