National Geographic Channel

The Company

The National Geographic Channel’s online portals expand across 133 countries, in 21 languages, and are viewed in more than 100 million households. The nature-oriented media giant hosts a variety of educational content that focuses on nature, the life sciences, and other biology-based subjects.

Problem Statement

As web, mobile and social have consistently evolved, the National Geographic Channel wanted a way to manage all of their global assets so that they could be used across continents.

Furthermore, Nat Geo wanted a way to engage with a multi-cultural audience through a variety of languages across multiple devices, from laptops to smartphones to tablets on the dozens of websites that they own and operate.

Seamlessly providing educational assets to 13 countries in 8 different languages, while handling 2 million pageviews is a rare sighting in the wild.

Solution & Execution

Icreon and Nat Geo worked on the concept of a "Global Repository" as the foundation piece for the platforms. The Global Repository is designed to be a centralized storage facility that would allow multiple departments across multiple continents to share key source assets like videos, text, games and advertising material into a single, highly-searchable content management system.

The CMS is deployed for multi-platform, multi-host architecture environments. An optimized search engine was built to semantically find data for easy data retrieval. Because different regions have different Nat Geo sites, the CMS seamlessly integrates with multiple web application environments, from Drupal, to .NET, to PHP, so that the same media can be used across different technology stacks.

outcomes and results


Pageviews the sites can handle simultaneously


Countries using the applications


Languages supported

Digital Innovations
Digital Innovation

Elsewhere in the world