Learn how a leading beauty products manufacturer catches up with peak time demands and performance while experiencing a 30% surge in global online sales.
Discover how Icreon empowers a leading beauty products manufacturer with a modern and scalable eCommerce platform, revolutionizing sales by streamlining experiences across the entire sales funnel.
Key Takeaways
Direction
Speed
Velocity
The Challenge
Sabon faced significant challenges with its website, including server outages, slow load times, and poor performance during peak traffic, leading to lost online sales and dissatisfied customers. The brand struggled to map customer journeys effectively and lacked the tracking and reporting metrics needed to boost conversion rates. Recognizing the need for a complete digital overhaul, Sabon aimed to modernize its website and enhance online sales.
To handle the high demand of retail seasonality, Sabon sought a partner to maintain and improve its digital sales processes within its Magento platform. This included re-engineering its web application with modernized front- and back-end functionalities, such as streamlined product management, efficient return processes, and automated content delivery. A seamless data migration without service disruptions was essential to the project. Sabon’s goal was to create a robust digital toolset that enhanced customer experiences across all sales funnel stages.
Our Solution
Sabon, a global retailer of vegan bath and body products, faced challenges with high traffic demands, server outages, and low website conversion rates. Icreon partnered with Sabon to optimize performance, ensure seamless customer experiences, and enhance conversions by addressing backend issues and improving the understanding of customer journeys.
Direction
Icreon partnered with Sabon to develop a robust digital strategy that addressed their need for a modern online presence. This involved a comprehensive analysis of their existing infrastructure and a focus on enhancing customer experience through a seamless and engaging online journey.
Speed
Icreon’s design team crafted detailed wireframes to map customer journeys, eliminating inefficiencies and optimizing the buying experience. Key insights simplified navigation, resolved pain points, and enhanced engagement. Seamless data migration and custom APIs ensured close integration between the modern DXP and Sabon’s global warehouse system, enabling efficient SKU management, automated returns, and content updates for a robust, user-friendly eCommerce platform.
Velocity
Icreon helped Sabon enhance its online retail experience, increasing global sales by 30%. The revamped website offered seamless navigation, multiple payment methods, and automated order management integrated with the Global Warehouse System. With advanced analytics, Sabon gained insights into product performance and trends, boosting customer loyalty through features like easy returns and repeat orders. This modernized solution efficiently handled large traffic volumes, driving sales and profitability with a streamlined, automated approach.
The Results
With the successful delivery of a robust and scalable online retail experience, Icreon helped Sabon handle large volumes of traffic easily and increase overall conversion with an improved digital experience. The eCommerce solution delivered quick and impressive user experiences to gain customer loyalty, and sales increased by 30% on a global level. The revamped Sabon website was power packed with an analytics and reporting engine that helped the client with detailed views of product performance and trends. Also, being closely integrated with the Sabon Global Warehouse Management System ensures all orders are received and processed centrally, avoiding missed/delayed orders.
Now, the customers have multiple payment methods (like PayPal, debit/credit cards, accumulated loyalty points, or gift cards), a value-added feature of repeating orders, a user location ID to locate the nearest stores, an automated return process – which helps build customer loyalty.