Why Teams aren’t Utilizing Sitecore to its Fullest Potential?
This is where the need for dynamic website content management (WCM) lies.
Sitecore is known as one of the most powerful CMS platforms worldwide allowing brands to improve their customer experience through personalization, marketing automation and much more.
Yet, with all its power many organizations are still not seeing a return on their investment.
Organizations who want to make the most out of their Sitecore investment, cite the following areas amongst their major concerns and points of contention:
Truly deploying personalization
Complicated content management requirements
Understanding Sitecore’s advanced analytics
Making strategic use of marketing automation
Often, teams are unable to use the sophisticated capabilities of Sitecore because of:
Lack of proper strategy and vision for their digital presence
Lack of in-house skillset to operationalize the components-based modules
Not having the confidence or technical ability to implement the features
Lack of clarity on overall digital goals
Get Started with the Correct Approach to Sitecore
Sometimes brands do not tap into the maximum potential of Sitecore because properly implementing personalization can be time consuming. And, while it requires some structured thinking to strategize and set-up, getting started with personalization is easier than brands think. Sitecore's flexibility offers teams the ability to start off small and add the competencies gradually.
Here are some ways teams and organizations struggle to make the most out of their Sitecore investment and tips to help you avoid these pitfalls.
Tackle personalization by understanding your data
Personalization has become an expectation rather than something that is "nice to have". It drives better engagement and creates solid relationships between a brand and its consumers.
Data is the first and foremost instrument that you need to carry out a sense of relevance, timing to drive repeat visits, impact purchases, and engagement. Context is everything when it comes to personalization. Simply having a quality data set can lead to the best decisions. To make sure your personalization efforts don’t go to waste, capture data to create a more holistic picture of your customer.
Sitecore platform brings that powerful personalization with its ability to collect data from multiple sources such as CRM, consumer's browsing history, website, and external databases. You receive an authentic overview of your customer base and insights about their shifting behavior patterns. The API layer in Sitecore equips organizations with the right kind of insights so that you can curate different experiences for a wide range of personas, across your digital channels.
To fully use personalization, decide how and where to begin. Consider questions like:
What exactly can be done with Personalization?
What do I need to consider while planning Personalization?
How much time and effort Is needed for learning?
How do I get started?
Pivot your customer analytics approach to understand behavioral changes
According to CMSWire’s State of Digital Customer Experience report, several marketing professionals aren't happy with their digital experience platforms as they don't produce sufficient data or analytics to understand consumer behavior.
Sitecore's Experience Analytics enables you to make smart decisions about your marketing expenditure and how to make it even more effective. With effective personalization and marketing automation, you transform the way you understand the customers. A special focus on the full customer experience is given through integrating information and data from mobile apps, interactions, emails, and social media. It allows you to understand your consumer's level of commitment towards your brand.
Three special features of Sitecore are -
Intuitive interfaces and data visualizations to aid you in grasping insights quickly
Bring data together from a myriad of sources
Unique AI feature to recognize trends, signposts, and patterns. It supplies suggestions for strategies as well.
The most important part is to plan for analytics. It has several categories of reports such as Dashboard, Audience, Acquisition, Behavior, and Conversions. Learn everything about what they have to offer to understand how it can help you to analyze the performance and optimization of your website.
Succeed with evolving business and technology through marketing automation
In the fast-paced market, marketing automation is one of the most indispensable parts of a thriving business. Having a good product doesn't mean anything if no one seems to know about it. Marketing automation can help to get the right information to the relevant customers when they are seeking it. It boosts productivity with a set of tools to simplify the marketing initiatives.
Marketing Automation provides teams with:
Targeted and relevant communications using all your customer data
Push streamlined content across all channels
Craft meaningful conversations using the unique intuitive drag-and-drop interface
Foster customer relationships for greater customer value
If you wish to take your customer experience to the next level, consider Sitecore’s automation as it helps respond to customers with highly tailored and personalized marketing communications. Keep the dialogue going while keeping a track of every interaction. Similar to personalization, you can start introducing marketing automation and go at your own pace.
Making the Most of Your Sitecore Involvement
If you're still concerned about how you could do more with Sitecore and want to be a little bit more involved and ambitious, then you're in the right direction. The balance is to find out what you want to explore and plan a strategy according to it. Embracing agility is the best approach to continue. Learn more about marketing automation, advanced analytics, content management, and personalization. Utilizing Sitecore's expansive capabilities can be an exhilarating and advantageous journey to embark upon. The first few days can be quite daunting but worthwhile.
As a certified Sitecore partner, we work with mid-markets and growth brands to help them get the most return on their investment. From advanced analytics to robust personalization, we help organizations deliver truly contextual experiences. Need help with your Sitecore investment? Get in touch! Our Sitecore consultants are happy to help.