Customers expect more than a singular transaction. They want to work with brands that offer a continuous, seamless experience from introduction through purchase through loyalty and advocacy.
Our Customer Experience Practice offers Customer Journey Mapping to set the foundation for how a brand needs to act, strategically, while understanding the service design and technology needed to enable it. Our Customer Journey Maps don’t just set the stage for what should be but creates a roadmap to achieve it.
Customer Journey Clients
Icreon’s biggest strength has been taking our business context into account across the wide range of technologies we use on an ongoing basis.
Finding growth in the future goes beyond a single transaction and into the holistic customer experience journey.
By finding moments that matter throughout the customer journey, we help brands maximize their revenue by designing better experiences. Our Customer Experience Journey Mapping process is predicated on effectiveness while surrounding the customer in value.
360 CUSTOMER DIAGNOSTICS
Understanding customers from the inside out – then capturing customer sentiment, implicit and explicit desires and opportunities to delight them through direct feedback and data analysis.
While understanding the customer is the first step, contextualizing them as an actionable segment is crucial for gathering insights and building experiences.
We walk in your customer’s shoes to understand the experience they have when interacting with your brand. We then map that to internal activities to see how those experiences come to life.
CUSTOMER JOURNEY MAPS
Mapping the customer journey to find moments that matter – whether painful or enjoyable. Then building the ideal path for maximum success.
PRODUCT + SERVICE DESIGN
Creating more successful go-to-market plans for an organization’s digital IP by identifying and enabling a strong product-market fit.
LOYALTY STRATEGY + DESIGN
Membership is the new ownership. Establishing a loyalty strategy moves beyond a transaction and into a true, symbiotic relationship.
We help clients make sense of their data by connecting their data to their business and customer KPIs – increasing organizational intelligence.