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CUSTOMER EXPERIENCE / EXPERIENCE DESIGN

SOMETIMES THE BEST DESIGN IS NOT NEEDING DESIGN AT ALL.

Experience Design isn't just a web interface, it's the interaction models that maximize moments of joy while removing moments of pain for the customer. Icreon's Experience Design practice makes elegant interfaces when needed, but removes customer pain completely when we find it.

EXPERIENCE DESIGN

Human-Centered Experience Design. Driven by design. Powered by data.

At Icreon, experience design is about creating meaningful moments between your brand and consumers. We leverage true design-thinking and innovation to help our clients create experiences that meet the needs of their customer -- from every touchpoint across every medium.

Experience Design Clients

Featured Client: NYRR Featured Client: NYRR
SERVICES DETAIL

EXPERIENCE AUDIT

To accelerate the development of a digital first organization, we perform an exhaustive audit of the customer's experience and how that is brought to life within the organization.

EXPERIENCE STRATEGY

Understanding the vision of the business, the purpose of the brand and the expectations of the customer, we devise a north star for how digital will connect the dots.

TECHNOLOGY READINESS

While we define the Experience Strategy with our clients, we concurrently audit the technology, data and architecture to understand what needs to be built, bought or borrowed.

STRATEGIC ROADMAP

Digital Transformation doesn’t happen overnight. It’s the culmination of actions over time. The strategic roadmap defines what we do next and what the milestones are for the future.

PEOPLE & CAPABILITIES

Digital Transformation isn’t just about technologies, but the knowledge, capabilities and competencies of the organization and its people. We create a framework for building digital capability as we go.

PROCESS & WORKFLOWS

Activating technology will be part automated and part human-powered. We help our clients build streamlined and effective workflows to utilize technology to solve the needs of their customers.

TECHNOLOGY IMPLEMENTATION

A coordinated effort across the organization from people & capabilities, process & capabilities and technology is the true outcome of a Digital Transformation Strategy. Building according to plan and pivoting when needed.

OPTIMIZATION

Digital Transformation is about providing a more valuable experience to our customers or streamlining our business processes. Using data through the process and the technologies, we can optimize these experiences.