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Senior Content Marketing Manager

  • LOCATION

    New York, NY, United States, 10001

  • DEPARTMENT

    Marketing

  • TYPE

    Full Time

Icreon’s Mission

Icreon is a digital innovation agency that helps mid-markets engineer growth for what’s next, and for what’s next for their business, first. We’re built for challenger brands of all sizes that seek to capitalize on opportunities for growth through digital transformation. For the past 20 years, Icreon has worked with growth-oriented businesses to strategize and implement digital initiatives that shepherd them through some of the world’s more transformative moments.  

 

The Company

For over 20 years Icreon has worked with leaders of companies to affect positive transformation through digital innovation. A rare cross-section of ‘thinkers’ and ‘doers’, our team of over 400 professionals spread out over 3 continents combines the highest level of strategic leadership with advanced execution.

Every business is now a digital business. The challenge is applying technology to its fullest potential in any organization. After all, ideas have value only when they can be applied. This is what it means to put innovation to work. We are Icreon. We put innovation to work.

 

Overview:

Icreon is seeking an experienced and passionate Senior Content Marketing Manager that can inspire, educate, and convert its target audience. The ideal candidate enjoys working in a fast-paced, collaborative environment; always takes a strategic view on content marketing; and loves managing teams and building capabilities. Reporting into the Director of Marketing, you will lead all aspects of a small team of content marketers and external freelancers. 

As the owner of Icreon’s brand voice, you will partner closely with Marketing and Sales to deliver compelling communications across all major channels to drive growth and deliver our brand story. You'll combine creativity with strategic thinking to develop content that spans both technical and business audiences to drive measurable engagement. 

If you have passion for the written word and hunger to make an impact, you could be just the right person for this job. 

 

Responsibilities

  • Develop and edit a variety of content assets for the Marketing team - aligned to persona and buyer journey - including case studies, blog posts, ebooks, white papers, and email campaigns 

  • Be the focal point of any thought leadership and sales support content request, whether you are creating it, editing it, or supporting other content needs on the team. 

  • Use a variety of analytics tools to monitor content performance and optimize its impact. 

  • Research and contribute creative ideas to support key content goals, such as increasing conversion rates in the sales funnel, improving acquisition costs on paid channels, growing inbound organic traffic, and more. 

  • Responsible for SEO and position tracking on all focused keywords. 

 

Requirements

  • 5-6+ years of content marketing, writing, or editorial experience at a brand, agency, or consultancy  

  • Proven success in generating, optimizing, and repurposing content to achieve measurable impact on revenue with excellent storytelling and editing / proofreading skills. 

  • Exceptional writing and editing skills, with a deep-rooted understanding of what it takes to engage readers with riveting content. 

  • Comfortable in using data analytics to measure and continually improve the impact of content on lead generation, thought leadership, and sales enablement 

 

Why Icreon?

As a digital innovation agency - we steer clear from the stereotypes of typical consultants. We have an undying passion to drive digital innovation to our clients' business models, and that means obsessively trying to figure out how to grow their top and bottom line through digital experiences. If you share that same passion, there's no other company quite like us. Reach out.

 

Why Else?

  • A Market-Competitive Salary + Results-Drive Bonus
  • A highly configurable health, dental & vision plan
  • Access to discounted professional development seminars and a discrete training budget
  • FSA, HSA programs
  • Discounts on local city events and products
  • Choice of personal computing device and peripherals

Join the Icreon family.