David Zwirner had been running on the Drupal CMS platform, but in order to take the next step and start innovating on the business model – it was time to extend beyond the traditional thinking of ‘content management’ into ‘Digital Experience Management’.
David Zwirner had multiple challenges that were both operational and customer experience oriented. From a customer experience perspective the industry is seeing a shift in how art work is viewed, discussed, negotiated, and how relationships are tracked and formed.
The operational shift is due to the insertion of technologies and as the target audience shifts to a younger demographic the way buyers want to purchase art is changing. While this is known - systems need to be developed to enable different experiences for different types of customers.