New York Road Runners is the world's largest running organization. Every year, hundreds of thousands of runners participate in over 60 annual races, including five half marathons and the world's largest marathon - the New York City Marathon. What started out as a simple running club over 30 years ago, has transformed into a leading brand in the athletic events space.
As the New York Road Runners expanded their footprint, they experienced a new challenge: keeping up with the increase in organizational popularity. The current business processes, digital and IT infrastructure was just not suited to support the current size of the organization. The Senior Leadership saw this for what it was, an opportunity – an opportunity was to build a world class digital infrastructure that would enhance the overall experience of their running community.