The creation and implementation of ECMS resulted in significantly streamlined content management processes for AWS.
Unified 250,000+ Digital Assets Across Departments for Centralized Access
By implementing the Enterprise Content Management System (ECMS), AWS centralized over 250,000 digital assets into a single, organized repository. This unified system allowed teams across all 13 business units to seamlessly access, share, and collaborate on content from one location, eliminating redundancy and improving communication across the organization.
Enabling enterprise-wide content discovery and recommendations
The new system facilitated enterprise-wide content discovery and recommendations, allowing users to easily find relevant information and receive tailored content suggestions, thereby improving access and engagement.
Reducing content development efforts by 15% within the organization
By centralizing content management, AWS reduced development efforts by 15%, optimizing processes and enhancing productivity. The streamlined workflows and efficient resource management contributed to significant time and cost savings.
Assets search made easy with semantic & metadata tagging
By using semantic and metadata tagging, asset searches were greatly simplified, allowing users to locate and access relevant content quickly. This enhanced search functionality improved overall efficiency and user satisfaction.
AI-based image tagging for better organization of content
Icreon implemented AI-driven image tagging to enhance content organization by automatically categorizing and tagging images. This advanced feature improved management and retrieval, streamlined content workflows, and significantly boosted content discoverability.