Discover how a leading professional services provider upgraded their digital experience, enhancing performance for future client engagements.
Icreon transformed CohnReznick's digital experience through a CMS upgrade, enhanced user interface, and SEO optimization. This resulted in improved performance, security, and usability that boosted conversions and business efficiency.
Key Takeaways
Direction
Speed
Velocity
The Challenge
CohnReznick, a leading accounting firm, faced a series of challenges with their outdated website. The subpar user experience hindered navigation and led to user frustration and disengagement. Inefficient content management processes made it difficult to create and update content, limiting their ability to keep the website fresh and informative. Additionally, the website's outdated technology lacked the necessary features for optimal SEO, impacting their online visibility and hindering their ability to attract new clients through organic search.
These limitations posed a significant threat to CohnReznick's future digital transformation goals. Recognizing the need for a comprehensive overhaul, CohnReznick partnered with Icreon to revamp their digital presence, enhance performance, and ensure a seamless client experience.
Our Solution
Icreon transformed CohnReznick's digital experience with a swift three-week CMS upgrade, enhanced user interface, and SEO optimization. The redesign improved performance, security, and usability, setting a foundation for future innovation.
Velocity Direction
Icreon began by thoroughly analyzing CohnReznick’s challenges, such as poor navigation, suboptimal SEO, and outdated legacy technology. These issues were mapped to clear, measurable objectives. The primary focus was to create an enhanced user experience with intuitive design, improve SEO through an upgraded CMS, and ensure future scalability by implementing a modular content management system.
Velocity Speed
The redesign focused on modernizing the website architecture on the latest Sitecore version, ensuring data integrity and a phased implementation. With the new website, the navigation was streamlined, creating an intuitive user journey that eliminated prior frustrations. Modular content blocks were introduced, offering greater flexibility and significantly reducing update times. In addition, SEO enhancements were prioritized, boosting online visibility and enabling the website to attract more organic traffic and potential clients.
Velocity Achieved
The CMS upgrade was executed within an impressive three-week timeline. This delivered a secure, high-performance platform with scalable capabilities to support future growth. Backend operations were optimized to simplify content management, enabling faster updates and reducing costs. To ensure successful adoption, Icreon conducted comprehensive training sessions for CohnReznick’s internal team, equipping them with the skills to manage the upgraded system effectively.
Platforms
Our Platforms
Sitecore
The Results
The transformation of CohnReznick's digital platform was met with tremendous success and appreciation from both the internal team and their clients. In addition to improving the user experience, the transformation produced remarkable results. With the new design and improved site architecture, users are now able to engage deeper and navigate the site more intuitively. In addition to reducing backend costs for CohnReznick, the backend efficiencies introduced have streamlined content management processes, allowing them to have unprecedented content control and flexibility.
With the redesign and ease of use, CohnReznick's online presence has been given new life, underlining the project's considerable business impact. With Icreon's comprehensive support and training, the team has not only developed their skills in managing the site, particularly with Sitecore's intricate features, but has also gained confidence in managing the site.
The successful modernization and migration within three weeks significantly enhanced CohnReznick's operational efficiency and digital capabilities, improving website performance and streamlining content management for greater agility.