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WHAT’S NEXT: PHARMA

ACCELERATING CUSTOMER
ENGAGEMENT IN LIFE SCIENCES

Modernizing the Commercial Model to Design New Value.

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Life Science organizations are facing a transformative moment. Leaders are embracing the change and never looking back – leaving others behind.

After a volatile 18 months, new realities in the Life Sciences industry are creating new opportunities to evolve the commercial model for all customer types - patients, HCPs, Caregivers, Payers, and the like. This modernization is forcing companies to understand how to become more human, while employing new technologies – matching expectation to create an ecosystem of care.

This paper aims to discuss the digital engagement strategies that leaders in the Life Sciences industry should employ as patients and providers alike transition into a healthcare model that has been permanently affected by the COVID-19 pandemic - one that is neither fully analog nor fully digitized.


What’s Inside

  • Latest industry insights, trends, and customer behaviors

  • Engagement strategies to accelerate customer engagement in Life Sciences

  • Customer experience action plan from Industry Leaders

  • Three step process to get to What’s Next, first

Authors


Paul Miser
Chief Strategy Officer
Life Sciences Lead
Icreon




Nandini DasGupta
Digital Strategy Consultant
Icreon

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