Icreon empowered New York Road Runner with a strategic digital roadmap, leading to a 100% team adoption rate. The transformation resulted in enhanced community engagement and unprecedented growth, streamlining operations and driving organizational agility.
Key Takeaways
Direction
Speed
Velocity
The Challenge
<p>“Working with Icreon has allowed us to make our processes more efficient, while at the same time, and most importantly, providing a more personalized experience to our members.”</p>
<p>Fred Lebow- FOUNDER, NEW YORK CITY MARATHON</p>
Our Solution
To align NYRR’s growing popularity with its operational capabilities, Icreon developed a strategic digital roadmap, addressing technological gaps, streamlining workflows, and prioritizing business-critical initiatives.
Velocity Direction
Icreon engaged leaders and daily operators to assess organizational pain points, such as outdated infrastructure and fragmented processes. These insights formed a cohesive vision for a single enterprise system that could centralize all events and operational workflows, becoming the organization's guiding framework for success.
Velocity Plan
Leveraging a phased approach, Icreon created structured workflows to prioritize critical gaps. Processes like runner registration, volunteer coordination, and bib assignments were synchronized, ensuring operational continuity. This tactical approach mitigated risks while achieving early wins in system unification.
Velocity Achieved
The transformation yielded significant outcomes, including a 40% revenue increase and 100% employee adoption of the new system. These results validated the strategic roadmap’s effectiveness, equipping NYRR with a future-ready digital framework to enhance marathon experiences and achieve sustainable growth.