Slumberland Furniture

Discover how Slumberland made their products easily discoverable and facilitated the integration of online and physical store experience.

Optimizing Retail with Salesforce Commerce Cloud Migration

Salesforce Digital Commerce Wholesale & Distribution

Slumberland hero image for Icreon digital experience

Icreon helped Slumberland enhance their digital presence and customer experience with Salesforce Commerce Cloud optimizations, resulting in seamless online to in-store integration and increased conversion rates.

Key Takeaways

Direction

The Icreon team developed and executed a comprehensive digital strategy- guiding the entire digital transformation process, ensuring all necessary optimizations were addressed timely and effectively.

Speed

Migrated Slumberland to the Salesforce Commerce Cloud platform while enhancing the UI and UX of Slumberland’s digital platforms- ensuring a seamless and satisfying customer journey.

Velocity

Icreon’s innovative solutions supported Slumberland’s strategic growth- achieving winning customer experiences, staying competitive in challenging markets, and more conversions.

Slumberland web solution on laptop, developed by Icreon

Slumberland mobile experience on iPhone, built by Icreon

Slumberland digital solution on iPad, designed by Icreon

The Challenge

Slumberland Furniture faced significant hurdles with their previous digital partner, encountering delays and subpar deliverables. The transition to the Salesforce Commerce Cloud platform amplified the need for a dependable development partner to guarantee stability and continuous improvements to their online presence. Their primary objectives included increasing conversion rates, enhancing customer experience, and maintaining seamless integration between their online and physical stores.

The challenge was unmistakable: maintaining relevance and competitiveness in a constantly evolving marketplace. By focusing on an improved digital strategy, Slumberland aimed to offer a cohesive and satisfying customer experience, ensuring they stayed ahead in the game.

"With Icreon, it’s about speed and collaboration—listening to our ideas, offering solutions, and delivering impressive results, making them a partner we highly recommend."

Douglas Holmgren, VP - IT and Commerce at Slumberland Furniture

Our Solution

Slumberland teamed up with Icreon to address their digital challenges and take their ecommerce capabilities one step further. Their commitment to quality and speed ensured that enhancements and optimizations were swiftly executed while maintaining the stability of the Salesforce Commerce Cloud platform.

Direction

Icreon developed a comprehensive digital strategy and roadmap customized for Slumberland Furniture’s unique needs. This roadmap served as a guide, outlining specific areas for optimization and defining clear milestones for the eCommerce journey. From strategizing seamless integrations to aligning online and in-store experiences, every step was planned meticulously to deliver results without disrupting the existing platform stability.

Speed

The Icreon team worked on designing user interface (UI) and user experience (UX) to deliver an intuitive and engaging online shopping journey. With an efficient migration to Salesforce Commerce Cloud, the team ensured platform stability, ongoing improvements, and optimized eCommerce functionalities—all accomplished at an impressive pace, driving increased conversion rates and unifying online and in-store experiences.

Velocity

Optimizing the Salesforce Commerce Cloud platform boosted conversion rates and improved product discoverability. Agile two-week sprints enabled swift changes and enhanced site functionality, creating a smoother customer journey. Icreon’s proactive approach, strong communication, and innovative solutions supported Slumberland’s growth, ensuring they remained competitive while delivering a superior shopping experience.

Platforms

Our Platforms

Salesforce

Migrating to Salesforce Commerce Cloud increased conversion rates and enhanced the in-store and online customer experience for Slumberland Furniture.

The Results

Slumberland has achieved enhanced website functionality, creating a smoother customer journey from online browsing to in-store purchases, which significantly boosted conversion rates. The strong communication and responsiveness of the Icreon team ensured that all issues were promptly addressed, leading to a more efficient development process. Icreon’s proactive approach and innovative solutions supported Slumberland’s strategic growth, helping them stay competitive in a challenging market.

Interested in working with us? Get in touch.