Acrisure has grown its revenue from $38 million to over $3.5 billion in just eight years, driven by rapid acquisitions and expansion across verticals to better serve its clients. Despite this impressive growth, their digital presence struggled to keep pace, failing to reflect the sophistication of their brand or meet the evolving expectations of a dynamic user experience.

Launching a new product or onboarding an acquisition required months of IT coordination. Brokers had no unified view of client history, policy data, or renewal signals. Direct-to-consumer acquisition remained untapped. Acrisure needed a foundation built for acquisition speed and set a 12-month target to build it.

The question Icreon brought to Acrisure was simple: what would it take to turn this acquisition-built company into a customer-owned one? The answer was a combined Sitecore and Salesforce strategy: Sitecore to build and own the brand experience, Salesforce to power every broker relationship behind it.

Direction

The core insight from Icreon’s discovery was that Acrisure didn’t have a technology problem. They had a clarity problem. Dozens of acquired web properties and disconnected broker tools meant the company presented differently to every customer and every partner. Icreon defined what each platform needed to own: Sitecore would tell the Acrisure story and bring consumers in directly; Salesforce would give every broker a complete client picture before they picked up the phone. Connecting them in real time, with a custom Icreon-built integration, was the decision that changed everything.

Speed

Acrisure set a 12-month target. Icreon delivered in 7. SitecoreAI went live in 4 months, giving Acrisure its first direct channel to customers before the full broker platform was complete. That sequencing mattered: it proved the business case early and put real customer data to work fast. By Month 7, Salesforce Financial Services Cloud and Agentforce were live, and every broker had a complete view of every client. Acrisure could onboard a new acquisition in weeks instead of months.

Velocity

What Icreon built didn’t just solve the problem at the start of the engagement. It positioned Acrisure to keep growing without the infrastructure falling behind. The marketing team now publishes and personalizes content in Sitecore without waiting on IT. Every broker walks into a client conversation better informed, powered by Salesforce Agentforce surfacing the right signals at the right time. Every new acquisition slots into the same foundation in weeks. The D2C division became the fastest-growing revenue channel in the business.