A 100-year-old nonprofit transformed its digital presence, accelerating scientific advancements through personalized member experiences and increased donations.
Icreon revamped Americal Geophysical Union's platform to consolidate 67,000+ pages, streamline access to data, enable personalization, and boost donations by 287%, advancing Earth and Space science research globally.
Key Takeaways
Direction
Speed
Velocity
The Challenge
Our Solution
Icreon transformed AGU’s digital presence by building a robust Sitecore 9-based enterprise platform. This consolidated content, streamlined operations, and enabled real-time collaboration for their vast user base.
Velocity Direction
Icreon developed a user-centric digital strategy for AGU, prioritizing seamless access to 100 years of scientific content and connecting users to relevant data. The framework revolved around three core pillars: Enterprise Platform Development, Business Model Innovation, and Loyalty Services. Each element was tailored to address AGU’s diverse audience, ensuring that personalized and actionable insights were readily available for scientists, researchers, and members worldwide.
Velocity Speed
Using Sitecore as the modern DXP and the "Helix Methodology," Icreon consolidated 67,000 pages into a unified enterprise platform. This robust infrastructure integrated advanced content management, data analytics, and collaboration tools, enabling real-time information sharing. By deploying 75 customizable modules, AGU gained the flexibility to design and replicate user experiences, significantly enhancing their digital capabilities and reducing implementation time.
Velocity Achieved
The transformation resulted in a dynamic platform that increased donations by 287%, improved conversion rates by 100%, and boosted average donation amounts by 40%. By streamlining user access and delivering personalized content, AGU fortified its position as a leader in Earth and space sciences, empowering researchers to drive impactful discoveries and innovations globally.
Platforms
Our Platforms
Sitecore
The Results
The platform allowed easy access to papers published in any journal by any author at any time. Also, it allowed for better collaboration among researchers as well as easier sharing options across different channels such as social media platforms. This process made it easier for people outside of academia who had an interest in science topics related to AGU's research areas but did not have the time to read through a lengthy paper. Icreon's platform helped AGU achieve their goal and allowed them to keep up with the ever-changing technology landscape while also providing value to their customers.
Icreon worked with AGU on their website redesign project in order to make it easier for donors to find information about AGU's various programs and initiatives. With this redesign came an increase in donations by 287%, an increase in conversion rate by 100%, and an increase in the average donation by 40%.