Today, personalization is the prime driver of marketing success. Advances in technology, data, and analytics are helping marketers create more personalized experiences. At the same time, these advances have increased the demand for creative content production and distribution to engage with the target audience. So, how can marketers meet the continuous needs of managing creative content and assets? Enter Digital Asset Management (DAM). It is the best solution to better localize, organize, and manage content and bring velocity to the creative content workflow.

In this piece, we will go through common content management challenges and explain how digital asset management enables effective content management.

Major Content Management Challenges

The demand for creative work has expanded from images and graphics to encompass copy and video as well. Within this context, many organizations are facing gaps in their creative workflow due to inefficient content management.

Take a quick glance at the challenges that arise throughout the entire content management lifecycle.

Is poor content management sabotaging growth? DAM is the Best Solution

The term ‘Digital Asset Management,’ or DAM, means the compilation of digital creatives (i.e., images, videos, and other rich media) stored at one centralized location. The technology enables marketers to categorize and search digital assets on the basis of multiple attributes to quickly access the right one whenever required. Metadata and Digital Rights Management (DRM) can be associated with the assets.

Must Read: How Sitecore Content Hub is Solving Today’s Content Crises.

By centralizing asset management, which improves the collaboration and distribution of content, Digital Asset Management (DAM) enables marketers to own the entire content lifecycle. Research from OpenAsset revealed that companies having DAM in place can see a 66% reduction in content search time.

Here’s how DAM will help your business:

• Greater operational efficiency and productivity

• Reduced search fatigue for creative assets

• Fewer lost assets

• Ensured file security, user access control, and usage rights

• Faster time to market for products

• Effective repurposing of digital content

What’s inside the Sitecore DAM?

Sitecore DAM is an enterprise-grade Digital Asset Management system that stores, manages, and distributes marketing assets right where the marketing team needs them. The platform is specifically designed to overcome a wide variety of content management problems, and it supports complex metadata, rights management, robust security, and global distribution.

Did you know?

With streamlined content creation, improved visibility, and aligned workflow processes offered by DAM, organizations have saved thousands of hours of time.

Today, it has emerged as a critical solution in bringing harmony to all digital discord coming in the way of marketers. It works just right with other tools within the Sitecore Content Hub and Sitecore Experience Cloud, equipping marketing professionals with a well-connected ecosystem to manage the entire content lifecycle—from planning and ideation to publication.

Key Features and Capabilities of Sitecore DAM

Search and Browse Content

Navigate the mountains of content using faceted search, full-text search with recommendations, and an advanced query builder. Sitecore DAM opens up vast possibilities for content creators as it makes searching, browsing, saving, and sharing marketing content a breeze.

Quick Preview in the Browser

Web editors or marketers can actively preview search results in context. For example, they can get a preview of images, graphics, layouts, and other rich media files right in the browser while visualizing metadata. The quick preview feature even skims the content residing in zip files and composite assets so that marketing users have quick access to all useful information.

Make Selections

This feature enables online marketers to select creatives across different search queries. Use batch operations (edit, download, delete, etc.) and finish tasks by saving, organizing, and then sharing the selected assets with other stakeholders.

Create, Upload, and Download

Upload source files and other content using the drag-and-drop feature. Create data, add metadata quickly, review the content submitted for approval and fully control the lifecycle of assets. Download original files, set previews, and pre-create renditions to the device quickly.

Manage any File Type

Using insightful management tools, marketers can take full control of content, users, taxonomy, and more. They can leverage intelligent dashboards, using reporting and analytics to make informed decisions. To manage different file types, Sitecore DAM comes with a media conversion and transcoding engine. In addition, a robust file provider framework makes file downloads scalable and provides global distribution options.

Robust Integration in the Enterprise Landscape

Experience a well-connected ecosystem of Sitecore Experience platform channels as well as third-party systems. An effective Hypermedia RESTful API provides the tools to support integration into the enterprise technology landscape.

Marketing Portal

The DAM includes an engaging, responsive, and branded marketing portal that facilitates cross-team collaboration. All the data and media files are available to complement editorial content, including product launch notes, brand guidelines, and campaigns.

DAM: A Foundation for Effective Content Management

Quality content stands out in all marketing efforts. It helps organizations keep pace with customer expectations, uplift brand image, and drive profitable outcomes. A DAM system with a central source of truth for all the creative and digital assets is a surefire way to improve operations of assets and peak performances. With Sitecore content management capabilities, it is the best solution to streamline content across its lifecycle, from creation to storage. It creates workflows to boost teams’ efficiency and levels up productivity to support larger business goals. With its best-of-breed features, Sitecore’s DAM makes organizations deliver content across channels by reusing components, layouts, and templates for multiple sites. It gives creators a central place to find effective materials to communicate better with their customers and build digital experiences that matter.

Are you interested in learning more about how to scale personalization efforts using the right Content Management System? We’re here to help!

Start a conversation with our marketing solution experts who can assist with content production, marketing strategies, and Sitecore Content Hub implementation.