

What’s New in Sitecore: March 2025 Feature Roundup by Icreon
Sitecore's March 2025 updates are packed with powerful enhancements designed to help brands stay ahead in the digital experience game. From smarter product discovery with Document Grouping and Multi-Level Business Operations in Sitecore Search, to faster global content rollouts through AI-assisted translations in XM Cloud, this month’s updates empower marketers, merchandisers, and developers to deliver more personalized, scalable experiences.
In this blog, we break down what’s new and how your business can benefit—backed by Icreon’s expert perspective on strategy and implementation.
Related: Icreon honored with multiple Sitecore MVP awards
Feature updates
As Sitecore continues to evolve its platform to meet the demands of modern digital experiences, the March 2025 release brings a fresh wave of enhancements worth exploring. Let’s dive in.
Document grouping in Sitecore Search
Organizations can present product variations in search results either as a single grouped result or as individual item. By enabling grouping, multiple variations (e.g. different colours or sizes) appear under one search result, preventing those with many variations from crowding the results page.

Read more about document grouping.
Multi-level business operations in Sitecore Search
Continuing with the merger of Search and Discover Product capabilities, Search now supports multi-level business operations- allowing search results to display different values based on each customer’s context.
With one-level or two-level business models, admins can dynamically adjust prices, inventory, and more. These context-driven values can be configured within the Search UI, and the relevant data can be returned based on what is sent to the Search API.

Read more on creating personalized & relevant shopping experiences.
XM Cloud AI-assisted content translation
Leveraging Sitecore Stream capabilities, content optimization translation can now be done easily. That means marketers and merchandisers can now easily translate text to any language.
Currently, this optimization option is available for Single-Line Text, Multi-Line Text and Rich Text fields only.

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Maximize your business impact with Icreon
The March 2025 updates from Sitecore reinforce the platform’s commitment to personalization, operational flexibility, and global scalability. Whether it’s delivering more intuitive search experiences or accelerating multilingual content delivery, these enhancements open new doors for customer engagement.
At Icreon, our deep expertise as a Sitecore Platinum Partner enables us to help organizations navigate these changes with confidence. From strategic consulting to hands-on implementation, we ensure every Sitecore capability is aligned with your business goals.
Unlock the full potential of Sitecore – Connect with our Sitecore Experts today!
