Unlocking the Future of Digital Experiences: CMS vs. DXP Unveiled!

Nov 14 2023

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A Comprehensive Guide to Digital Experience Solution for Ecommerce Businesses

DXP Ecommerce solutions are rapidly gaining popularity, transforming the digital landscape for businesses. As consumers demand more personalized and engaging online experiences, companies are turning to Digital Experience Platforms to stay competitive. With the ability to seamlessly integrate diverse channels and enhance customer interactions, DXP solutions are becoming indispensable for forward-thinking Ecommerce ventures seeking to elevate their brand presence and drive sustained growth in today's dynamic market.

The Evolution from CMS to DXP

The introduction of open source Content Management Systems (CMS) like WordPress, Drupal, and Joomla changed web development by making MySQL database functionality available to businesses, publishers, and developers using PHP web servers. Despite the thousands of modules, plugins, and themes now available for CMS frameworks, their functionality is still only a little different than when they first were introduced over 12 years ago.

Recently, there has been a sizable shift in enterprise brands from CMS to DXP solutions. Why? Let’s have a quick overview of the key differentiators between a CMS and DXP solution.

Apparently, DXP goes beyond the capabilities of traditional Content Management Systems (CMS) by incorporating a wide range of features that enhance customer interactions and streamline the management of digital content. Now let’s dig deeper into the different DXP solutions available in the market.

3 Types of DXP Solutions

Discovering the right digital experience platform (DXP) is crucial. Below we are discussing three prominent types including,

1. Headless DXP

Headless DXP refers to a Digital Experience Platform that separates its front-end presentation layer from the backend content management and business logic. By decoupling these elements, headless DXP allows for greater flexibility, enabling businesses to deliver content and experiences across various channels and devices.

When to choose a headless DXP solution:

  • Frontend flexibility
  • Omnichannel experiences
  • Microservices architecture
  • Api-first approach
  • Multichannel content management

Headless DXP excels in supporting progressive web applications, catering to diverse product catalogs, and providing a foundation for internationalization. It's the ideal choice for Ecommerce businesses aiming for a future-proof, personalized, and dynamic user journey.

Related: Composable Commerce Vs. Headless Commerce

2. Cloud-based DXP

Cloud-based DXP refers to a solution that leverages cloud computing infrastructure and services to deliver its capabilities. Unlike traditional on-premises solutions, a cloud-based DXP operates on scalable, virtualized resources hosted in the cloud. This model offers several advantages, including increased flexibility, scalability, and accessibility.

When to choose cloud based DXP:

  • Rapid deployment
  • Global reach
  • Automatic updates and maintenance
  • Collaboration and accessibility
  • Innovative features and integrations

Operating on cloud infrastructure, a cloud based DXP helps businesses reduce the need for upfront investments. A cloud based DXP empowers Ecommerce businesses with the agility and tools needed to thrive in a dynamic and competitive online market.

3. Open-source DXP

An open-source DXP (Digital Experience Platform) for Ecommerce provides businesses with a customizable and transparent solution. Leveraging community-driven development, it encourages collaboration and flexibility.

When to choose an open-source DXP:

  • Cost-effective customization
  • Vendor independence
  • Security and transparency
  • Innovation and rapid development
  • Large-scale projects

With unrestricted access to source code, businesses can tailor the platform to meet specific needs, fostering innovation. Open-source DXP empowers Ecommerce enterprises with cost-effective scalability, vendor independence, and the ability to create unique digital experiences in a collaborative and open environment.


Composable stacks empower you to craft tailored solutions, optimizing customer experiences and achieving greater cost-efficiency. Learn strategies to embrace a composable future with confidence with this guide.

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Selecting the Right DXP for Your Ecommerce Business

Undoubtedly, the transformative potential of Digital Experience Platforms (DXP) is undeniable for Ecommerce success. However, choosing the suitable DXP solution might be a bit challenging as it involves technical expertise from professionals who are well-versed in exploiting DXP architectures as per different business requirements. At Icreon, we have DXP experts who can provide valuable insights to guide you through the process, ensuring that your choice aligns perfectly with your specific business needs and goals.

For more helpful tips and best practices on DXP selection and implementation, start a conversation with our composable experts.