The Icreon team worked on understanding the functional specifications of the brand website to deliver the appropriate solutions. While moving data from open-source WordPress to Sitecore XP, Icreon made sure that every component built was designed to capture and display all the key data points important to Acrisure. Each component is user-friendly in terms of content alignment and content creation. Icreon organized its efforts into four practical phases: website strategy, information architecture, content strategy + design, and development.
Through extensive interviews with Acrisure's key team members, Icreon understood that they required a complete website overhaul, and hence the team worked on leveraging the capabilities that Sitecore has to offer. Within Sitecore XP, the Icreon team customized the theme and template integration to build an engaging experience that was appealing and user-friendly. It showcased Acrisure's value to the users.
To enhance Acrisure's website's capabilities, Icreon worked on complex forms integration such as Contact Form, HubSpot Form Integration, and Jazz HR. They built the Partner Finder search mechanism by creating 1:1 mapping on the basis of line of business (a specialty of business) and showing relevant results on Google maps. Also, Icreon's experienced design and development team came up with a solution of a parallax effect design for a unique and seamless experience for visitors. The team created a storyline about the client's company and other details and then developed the site, which unfolds visually when scrolled up or down. Adding this effect resulted in a highly interactive UI and a visual treat to the viewers. Additionally, to help drive conversion, Icreon worked on creating embeddable maps to show users the appropriate partner locations and contact options.
“Icreon did a great job in building our website on time that reflects our brand. It’s not just what you ask them to do, but they also give you recommendations on the best practices, which I appreciate.” - Satvinder Kaur, Awareness & Growth Marketing, VP at Acrisure