The Challenge: Creating a Unified Platform for Seamless Content Access
Another major challenge faced by Fox Networks was to create a unified platform for all five of its channels, including Fox Drama, Fox Cinema, Fox Life, National Geographic, and Baby TV, to showcase their video-on-demand content.
This platform was envisioned to operate on a subscription-based model, with third-party service providers enabling viewers to subscribe, log in, and access their preferred shows. The objective was to attract more viewership and interest in their content by offering a one-stop-shop for viewers to explore and access available content seamlessly.
The Solution: Dynamic Website Redesign for an Entertainment Networks
Fox Plus, a part of Fox Networks Group, chose Icreon as a technological partner to create a website that branches all the media content on 5 channels worldwide. It was conceptualized to launch a new website featuring shows across all Fox Plus channels. Each show is categorized by genre, along with all information related to the show, such as the synopsis. Based on viewers’ choices, the website can show suggestions of other shows that they may like.
Built with an eye-catching design and easy navigation, the new website would attract more customers. Prospective viewers can subscribe to third-party service providers and watch their favorite shows or series if they like the content. Icreon built the new website with Drupal, an open-source content management system (CMS). It is highly customizable and can be used for any website, including corporate, e-commerce, community, news, and social Networking sites.
This partnership made it easier to browse the web on Fox Plus Networks, which boosted interest in its shows. Thanks to targeted releases and recommendation engines, there was also a rise in viewership.
The Result: 5 Channels, One Platform: FOX's Innovative Viewer Connection Strategy
To promote its television shows, FOX developed a website that allowed viewers to connect with the shows they love. The website provided content related to each show, including schedules, trailers, quizzes and contests. In addition, FOX's microsites allowed viewers to learn more about the actors and characters on the show. Icreon worked with FOX throughout the design process to provide a better way for viewers to connect with their favorite shows.
The website was designed to be responsive, making it easy to use on mobile devices. This allowed FOX to reach a wider audience, leading to more viewers and higher ratings for the Fox Networks’ shows.