Simply manufacturing connected products was not enough to build the customer experience they wanted. The real challenge was to elevate the DIYer experience by integrating General Tools product lines into an app that suggests related tools and equipment. They turned to Icreon to create a powerful mobile app that would engage with DIYers and provide them with inspiration-based suggestions that go beyond product listing.
“The Icreon Team was literally going above and beyond.” - Greg Bonsib
Together they thought through what that experience would look like when someone was doing a project and then found a way to enhance it with the app. The real question was how to create a digital experience that could help DIYers & craftsmen simplify their projects from inspiration and project checklists to step-by-step execution, while educating people about tools that will help make the job easier.
The Solution: ToolSmart Tutorial & Cross-sell App
General Tools was seeking to elevate its customer experience by incorporating inspiration-based suggestions and tutorials into its app. Icreon worked with them to design & develop the ToolSmart mobile app, which revolutionized the way users approached their DIY projects. With the app, users could simply upload their inspiration, and the app would recommend tools and the related materials/ equipment required to build that project end-to-end. The app also seamlessly integrated with General Tools' product line, allowing DIYers to access and purchase requisite tools or showing where to find them at retailers like Home Depot, Lowes, and Amazon.
“Having access to a lot of resources gave us incredible nimbleness. I could call their team in the morning with a request, and they’d fully implement it by the next morning. As we’d get results back, we could adapt and change.” - Greg Bonsib
The app facilitated data transmission between itself and General Tools' inventory through Bluetooth or Wi-Fi, enabling efficient and productive project management. In addition to helping users complete projects, the app also allowed users to transmit and save images and videos taken from the tools within the app, providing a comprehensive solution for DIY enthusiasts. This innovative approach empowered users with the right tools and materials for their projects, enhancing their productivity and overall UX.
The Result: Enhanced UX and Increased Profit
Icreon has introduced a game-changing application that has enabled General Tools to offer an enhanced value-added service to the people who use their products. Through this innovative solution, Icreon has delivered a product that simplifies the marketing and cross-selling process for General Tools while enhancing profits. The app's user-friendly features and capabilities make life easier for DIY enthusiasts, providing them with a powerful tool that improves their overall experience and boosts their productivity.
“We judged Icreon’s performance based on the sales we saw. On that metric, we proved successfully that the work they were doing outperformed our expectations.” - Greg Bonsib