The Challenge: Building a Database-Driven Platform That Knocks It Out of The Park
The Major League Baseball Players Association (MLBPA) was tasked with the crucial responsibility of effectively communicating diverse sets of information to its players, spanning from league news and roster moves, to salary arbitrations and licensing fees. However, the business operations were hosted on separate platforms and required manual data input across systems.
The organization's operations involved numerous stakeholders, including internal staff, players, agents, and third-party vendors. The prevailing challenge was the creation of a single, accessible system that would serve as a reliable and comprehensive source of truth for all player-related information.
The Solution: A Customized Database-driven Platform for a Holistic View of a Player’s Journey
MLBPA partnered with Icreon to create a strategy on how to approach such a large initiative that would consolidate information from multiple sources into one system. The first step was to understand and inventory all processes and data involved at every touch point of a player's career- .licensing fees, salary arbitration, finances, roster information, etc. From there, we mapped out all of the different systems being used for these processes. This allowed Icreon to identify significant gaps and inefficiencies within the digital ecosystem.
Using the Microsoft technology stack, Icreon developed a holistic database, capable of pulling all data into a single player view. The goal was to enable searches for any individual player and access comprehensive activity of his career, including details about agents, salary arbitration results, contract details, and licensing agreements.
The new platform was designed with user-specific views. Depending on the stakeholder's role, the system would display only the information relevant to them. For instance, agents could quickly view previous salary arbitrations and contract details for their client, while sponsors could see licensing agreements and fees.
The Result: Enhancing Player Data Accessibility and Efficiency in MLBPA Operations
The implementation of the new platform had a transformative impact on MLBPA's operations. For the first time in 20 years, the Association had access to data in a consolidated view. The tool helped to streamline information flow, significantly reducing the time and effort required for manual data input.
In addition to improving efficiency, the new system also enhanced the accuracy and reliability of player-related information. It improved the quality of communication between the MLBPA and its stakeholders, ensuring everyone had access to the data they needed.
Overall, Icreon's solution significantly improved MLBPA's operations, enabling them to better serve their players and other stakeholders. It proved to be an instrumental tool in managing player data and communications, setting a new standard in the world of professional sports.