Icreon started by evaluating Tough Mudder's legacy platforms to identify key areas for long-term business growth. With a fresh perspective and a wealth of expertise, they assessed Tough Mudder’s established legacy systems, determining both their strengths and limitations. Icreon’s primary goal during this analysis was to identify and unlock opportunities where technologies could be implemented to help the client achieve sustainable growth. During this execution, Icreon carefully crafted a tech roadmap. This wasn't a one-size-fits-all plan, but rather a tailored strategy offering Tough Mudder multiple avenues to uplevel its platforms, bolster its infrastructure, and ultimatly provide the highest possible incremental ROI throughout thier digital transformation journey.
"Icreon helped me understand where we were with respect to architecture and scalability helping me develop a strategic plan.”
Ken Winell, VP, Technology, Tough Mudder
Icreon's commitment to understanding the nuances of Tough Mudder's operations was a collaborative effort. By establishing a line of open communication and feedback to ensure everyone was working together towards the same objectives, Icreon successfully achieved business alignment between marketing and technology teams. Icreon was able to innovate its engineering processes, promote continuous learning, and allow for any necessary adjustments to be made.
Icreon built an entire digital ecosystem spanning from content management to back-end office systems to help Tough Mudder maintain brand consistency on a global scale. The team ensured that business’ content management initiatives were directly integrated into their ticketing and events system to show members and potential new customers real-time information about upcoming races, sold-out races, and special offers to both individual and corporate groups.
Overall, Icreon delivered a scalable digital infrastuture, which provided Tough Mudder the tools to reach its highest potential through ongoing integration, expanded product and service offerings, and improved collaboration among team members.