Unlocking Customer Engagement with AI-driven Personalization

Sep 29 2023
  • Written By
    Ketan Sethi, Engagement Manager

    Ketan is a distinguished Martech and Sitecore thought leader. His expertise is not just acknowledged; it's celebrated. Sitecore has bestowed upon him the esteemed title of Sitecore MVP, solidifying his status as a true pioneer in the realms of marketing technology and Sitecore innovation. He holds over a decade of experience helping organizations across many industries drive growth through digital experiences.

    Connect with Ketan on LinkedIn

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AI-driven Personalization to Boost Customer Experiences

In the increasingly competitive digital marketplace, personalization has evolved from being a 'nice-to-have' feature to an essential element of successful business strategies. In fact, a survey conducted by Dynata states that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. AI-driven personalization has become a key tool to help businesses distinguish themselves from the competition. AI can be used to collect data about customers, track their behavior, and then deliver personalized content and recommendations that are relevant to each individual. This can help businesses to build stronger relationships with their customers, increase sales, and boost loyalty.

In this infograhic, we will discuss how AI-driven personalization reshapes customer experiences, how does AI-personalization work and one real-life example showcasing the power of AI in boosting customer engagement.

So, if you're looking for a way to take your customer engagement to the next level, read on!

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Why AI-driven Personalization?

The benefits of AI-driven personalization are multi-faceted. It plays a significant role in augmenting customer engagement, one of the most critical factors for brand success in the digital age. AI algorithms excel at curating and delivering content that resonates with individual customer preferences, leading to enhanced user interaction and engagement. The more a customer feels understood and catered to, the higher their level of attention and connection with the brand.

Additionally, AI-driven personalization increases conversion rates, which impacts the bottom line. AI-based personalized recommendations encourage customers to make purchases that are tailored to their unique preferences based on the recommendations they receive. As a result of this high level of personalization, customers are more likely to remain loyal to the brand. Offering personalized experiences encourages customers to stay loyal to a brand by creating a sense of value and appreciation. As a result, AI-driven personalization is a game-changer in the business world today.

Delving Deeper: AI-Driven Personalization in Action

AI-driven personalization is not a futuristic concept but a current reality that's already revolutionizing how businesses interact with their customers. One of the most tangible illustrations of AI-driven personalization is seen in personalized marketing campaigns. Through sophisticated AI technologies, businesses can tailor their marketing messages to align with each customer's unique preferences. This highly targeted approach increases engagement and offers a higher return on marketing investment by ensuring that promotional efforts resonate more effectively with the audience.

ShortsTV, as the biggest license holder and distributor of short films, faced the substantial challenge of adjusting to a rapidly evolving media landscape. The shift of viewership towards online platforms demanded an innovative and user-centric solution that could strengthen ShortsTV's digital presence while also expanding their viewer base. The challenge lay in the development of a series of apps that would not only allow streaming of ShortsTV's vast movie catalogue across various mobile and online platforms, but also leverage AI-driven personalization to enhance the viewer's experience.

This AI-driven personalization required comprehensive tracking and analytics of viewer activity to build a powerful recommendation engine, suggesting films based on a variety of parameters including user preferences and behaviors. Furthermore, ShortsTV needed a rights and license management system to control film viewership across different geographical locations. This complex task necessitated an intersection of deep learning, user experience design, and a robust technological foundation to deliver an AI-driven personalized solution.

Navigating the Future with AI-driven Personalization

AI-driven personalization is not just the future – it's the present. As customers increasingly seek out personalized experiences, businesses must harness the power of AI to meet these evolving expectations. At Icreon, we empower businesses to integrate AI-driven personalization into their strategies. Our AI and machine learning capabilities help you better understand your customers and deliver more personalized experiences.

To find more helpful tips, advice and best pracices how to improve personalized experiences using AI, explore our blogs on AI-driven customer experiences.