Icreon Named a 2020 Sitecore Experience Awards Winner

New York, NY (Sept. 23, 2020) – Icreon today announced it has won a Sitecore Experience Award (SEA) in the 'most intelligent content optimization' category for its work with New York Road Runners. The agency was recognized for centralizing New York Road Runners' entire customer experience into one core digital platform -- giving the world’s largest running organization a single system to increase sales, boost engagement and deliver personalized content through commerce experiences.

The Sitecore Experience Awards 2020 recognize brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate that their Sitecore solution delivers an outstanding experience for all users from partner developers and internal customer marketers to business and IT users and end-user customers.

“Winning the Sitecore Experience Awards, especially in a fairly new category, speaks volumes to our ability as an innovation agency to push the limits of technology,” says Steven Lamensdorf, SVP of Customer Experience at Icreon. “It shows how we can consistently be forward thinking for our clients.”

“With digital emerging as the lifeblood for many businesses this year, intelligent content optimization has been a key driver for stronger consumer engagement, helping to achieve business and organizational goals in today’s challenging market,” said Paige O’Neill, CMO, Sitecore. “The Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximizing the use of content across an organization’s channels and regions.”

SEA 2020 winners were selected as they demonstrated to the judges that they used Sitecore solutions to make significant and measurable impact in terms of experience or content management.

Through the rigorous selection process, each entry was judged by a panel of Sitecore leadership from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

All category winners were automatically entered for the Ultimate Experience Award, an honor given to entrants whose digital transformation has elevated the customer experience. The four Ultimate Experience Award Winners will be announced during Sitecore Symposium 2020, October 26-28.

About Icreon

Icreon is a digital innovation agency that helps mid-market businesses achieve exponential growth and operational efficiency. Founded in 2000, Icreon leverages strategy, design and engineering capabilities to power businesses forward. Leading organizations including XPO Logistics, Amdocs, New York Road Runners partner with Icreon to fulfill their digital transformation needs.

About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

About New York Road Runners

NYRR’s mission is to help and inspire people through running. Since 1958, New York Road Runners has grown from a local running club to the world’s premier community running organization. NYRR’s commitment to New York City’s five boroughs features races, community events, free youth running initiatives and school programs, the NYRR RUNCENTER featuring the New Balance Run Hub, and training resources that provide hundreds of thousands of people each year, from children to seniors, with the motivation, know-how, and opportunity to Run for Life. NYRR’s premier event, and the largest marathon in the world, is the TCS New York City Marathon. Held annually on the first Sunday in November, the race features 50,000 runners, from the world’s top professional athletes to a vast range of competitive, recreational, and charity runners. To learn more, visit www.nyrr.org.

Media Contact

Brea Mosley
Director, Content and Brand