Moving From Universal Analytics To Google Analytics 4 

May 31 2023
  • Written By
    Ketan Sethi, Engagement Manager

    Ketan is a distinguished Martech and Sitecore thought leader. His expertise is not just acknowledged; it's celebrated. Sitecore has bestowed upon him the esteemed title of Sitecore MVP, solidifying his status as a true pioneer in the realms of marketing technology and Sitecore innovation. He holds over a decade of experience helping organizations across many industries drive growth through digital experiences.

    Connect with Ketan on LinkedIn

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Elevate Your Analytics Game: Migrate to GA4 for Enhanced Insights

In an era of growing digitalization, the significance of monitoring and evaluating online data for businesses cannot be overstated. This is precisely where Google Analytics plays a vital role. It serves as a robust solution, empowering businesses to comprehend their website traffic and user behavior effectively. With the recent release of Google Analytics 4 (GA4), businesses can now take their data analysis to the next level.

GA4 is a more powerful, streamlined analytics platform that offers enhanced tracking and reporting capabilities, making it easier for businesses to gain valuable insights into their online performance. However, if you've been using Universal Analytics (UA) until now, the transition to GA4 may seem daunting, with many businesses needing help figuring out where to begin.

In this infographic, we'll explore the data structures and differences between UA and GA4 and highlight the benefits and critical steps businesses must take to make a successful transition.

GA4 Analytics: Embrace the Next Generation of Data Insights

Moving from Universal Analytics to Google Analytics 4 can be a game-changer for businesses looking to gain deeper insights into their online data. While the transition may seem intimidating, it's a worthwhile investment that will pay off in the long run.

How to Implement?

The process of migrating websites to Google Analytics 4 primarily involves replicating your current Universal Analytics tracking. This can be done either through automated methods or manually, ensuring that data is collected according to the Google Analytics 4 schema. (Please note that this information is updated as of January 12, 2023)

  1. Create a list of all UA properties and views in use under your Analytics Account.
  2. Create GA4 Property for each corresponding UA property that needs to be migrated.
  3. Create Data Stream for Web
  4. Configure GA4 Property in GTM
  5. Map UA tracking to GA4 Tracking (it requires data modelling prior to implementation)
  6. Migrate audiences - Primarily used for Google Ads
  7. Migrate Ecommerce Tracking to GA4 recommended best practices by Google
  8. Custom Report configuration – Optional

Note: Helpful tool from Google for Creating Event payload

By following the steps outlined above, businesses can make a smooth and successful transition to GA4, allowing them to take advantage of new features like enhanced data tracking, cross-device measurement, and AI-powered insights.

With GA4, businesses can gain a deeper understanding of their customers and make data-driven decisions that drive growth and improve their online presence. So, don't let the transition from UA to GA4 hold you back - embrace the change and unlock the full potential of Google Analytics.

In case you are looking for the best data engineering or migration approaches, you can consult a team of experts that can help you unlock the true essence of digital transformation with the right data analytics and integration approach. Explore Icreon’s exclusive data engineering consulting services.