Overview
Welcome to our training session on Customer Data Platforms (CDPs). In today’s session we explain what a CDP is and how they have evolved over the years. We discuss the key benefits of using them and more importantly show you how it can be leveraged to help you achieve your marketing goals. At the end of video, we will walk you through Sitecore, one of the leading CDP platforms, and show first-hand how to leverage it to improve personalization, segmentation and targeting across your website and other digital experiences.
Agenda
- CDP Overview and History
- CDP Categories
- Key Benefits & Ways to Leverage Them
- Sitecore CDP Overview
- Sitecore CDP Demo
Speaker
Ketan Sethi, Engagement Manager