In this 60-minute webinar, gain firsthand insights from industry marketing leaders as they share their experiences navigating the challenges of executing a major marketing strategy change and achieving success.

Whether you're navigating a change in marketing strategy connected to a new product or service offering, targeting a new segment in your industry, moving from B2B to D2C, or adapting to changing customer behavior, join us as we share best practices in digital marketing during these major changes. Gain insights into real-world marketing strategies employed by industry leaders and learn valuable lessons to avoid common pitfalls.

• Peer insights: Strategic shifts in digital marketing.
• Key triggers, analytics, and metrics for strategic guidance.
• Internal alignment: Marketing, sales, and operations synergy.
• Common challenges and pitfalls in digital strategy shifts.
• Insightful Q&A session.