Mastering Marketing Strategy Change

Mastering Marketing Strategy Change
Featuring Digital Marketing Leaders from Acrisure, Sitecore and Icreon

In this 60-minute webinar, gain firsthand insights from industry marketing leaders as they share their experiences navigating the challenges of executing a major marketing strategy change and achieving success.


Whether you're navigating a change in marketing strategy connected to a new product or service offering, targeting a new segment in your industry, moving from B2B to D2C, or adapting to changing customer behavior, join us as we share best practices in digital marketing during these major changes. Gain insights into real-world marketing strategies employed by industry leaders and learn valuable lessons to avoid common pitfalls.


  • Peer insights: Strategic shifts in digital marketing.
  • Key triggers, analytics, and metrics for strategic guidance.
  • Internal alignment: Marketing, sales, and operations synergy.
  • Common challenges and pitfalls in digital strategy shifts.
  • Insightful Q&A session.


Charnjiv Brar, Digital Platforms Director
Rick Bauer, Global Director of Customer Transformation
Steven Lamensdorf, SVP, Customer Experience

Watch Now

Please fill out the form below to access this on demand webinar.
Parent Page Information
is Required.
By submitting the form you are agreeing to the Icreon Terms of Use and Privacy Policy.