Headless Commerce Solutions

The Perfect Balance of Flexibility and Speed with Headless Commerce

The fundamentals of MACH-based composable architecture provides our clients with a way to experiment, react to changing customer demands, and scale with missing a beat.


Headless Commerce Development

Microservices-based, API-first, cloud-native, and headless

There is a big push for the use of best-of-breed technologies to address changing commerce business needs while building a digital commerce experience. There is no shortage of organizations that remain stuck with legacy architectures powered by monolithic vendors. Technology executives enjoy these single-vendor solutions because they don't have to worry about dealing with multiple vendors to address their complex technology requirements.


One of the most damaging things about working with single-vendor solutions is the tendency to lock in. The closed architectures of these monolithic solutions force you to use their modules from presentation framework to CDP to Marketing Automation to CMS, making them very difficult to integrate with. On the other hand, MACH Technology promises no vendor lock, faster development times, and future proof architecture.


We empower your business with a true omnichannel presence and personalization features leveraging headless commerce solutions. With API-first and microservice-based architecture, we support your dynamic business goals that demand agility, scalability, and flexibility.

Our Headless Commerce Services
Trusted by the world's leading brands

Trusted by the world's leading brands

“I definitely would recommend Icreon, because Icreon has a very interesting combination of both technical expertise and strategic thinking. Generally, I think you find digital agencies with one or the other. The ability to combine both represents not only a great ability to think strategically about a client’s problems and needs, but to implement those strategies with true technical solutions.“

– Barry Silverman, VP of Marketing and Branding at Ultrafabrics.

Featured client: Harry Winston
Building a digital experience that defines the true essence of luxury & exclusivity

Founded in New York in 1932, Harry Winston is one of the pioneers in setting the standard in fine jewelry and watchmaking. Icreon worked with Harry Winston to express this essence prominently. This meant building a signature digital experience that truly speaks to the customer.

Icreon created a model that converted visitors into engaged prospects while also enabling increased footfall in retail stores. This empowered Harry Winston to elevate their positioning to a superior level.


Show FAQs

Headless Commerce FAQs Answered:

  • Why do I need Headless Commerce?

    Headless commerce is the next step in the evolution of digital commerce. It is a new way of building, designing, and delivering your customers' experience. The main goal is to provide shoppers with a seamless experience across all devices. It also supplies rich product content and recommendations, which can be embedded into other shopping platforms or used as standalone microsites.

    Headless Commerce is about solving the problem of managing multiple channels at scale. It is about ensuring customers have a consistent experience across all your channels, whether shopping on your website, in-store, or on mobile devices.

    Headless commerce makes it easy for customers to browse products or find answers regardless of which device they're using because it's built into one system that connects all your channels. This gives them an enjoyable experience whether they are browsing on their mobile phone or searching for something specific on their desktop computer at work.
  • What is the difference between headless commerce and API-first commerce?

    The difference between headless commerce and API-first commerce is that the former involves a single API endpoint, while the latter involves multiple endpoints. In headless commerce, a single API endpoint is used for all business logic. In API-first commerce, one or more APIs perform different functions. For example, one API might be used for product data and another for order management.

    Headless commerce is about the ability of brands to manage their entire business through a digital experience without having to build a website or set up an online store.

    In headless commerce, there are no front-end pages or interfaces for customers to interact with — just APIs and services that other applications or devices can call. In API-first commerce, there are no back-end systems, just APIs and services used by other applications or devices.

    These two approaches are not mutually exclusive. You can have both a headless commerce API and an API for order management or other business logic.
  • Is Headless Commerce a replacement for traditional eCommerce platforms?

    Headless Commerce is a new approach to eCommerce, but it's not a replacement for traditional platforms. Instead, it's a way of thinking about eCommerce that can be applied to any platform.

    To understand the difference between headless commerce and traditional eCommerce, it's essential to understand the fundamental differences between each type of platform:

    Headless Commerce Platforms are built on top of a data warehouse, which means they use a single source of truth for product information, inventory, orders, and customer data. This provides a single source of truth for all your business data so you can make informed decisions about how to grow sales, optimize operations and connect with customers across multiple channels.

    Traditional Ecommerce Platforms rely on multiple sources of truth, which leads to duplicated efforts across teams and systems. Because different departments have their tools and processes, it isn't easy to integrate customer insights across teams or leverage cross-channel insights in real-time.
  • What are the benefits of headless commerce?

    When it comes to selling products online, headless commerce provides several benefits:

    A More Flexible Development Environment
    Headless commerce allows developers to use their preferred front-end technology and tools. This flexibility makes hiring developers proficient in different technologies easier and helps avoid vendor lock-in issues with any one technology or platform.

    More Control Over Your Data
    With traditional eCommerce systems, you don't own your data or completely control how others use it. However, with headless commerce, you retain ownership over all your data. You can use it as needed without restrictions or limitations imposed by third parties such as business partners or advertisers.

    Improved Site Speed
    Headless commerce usually allows you to build more dynamic, responsive web pages that load faster than traditional sites with heavy product catalogs and bloated codebases.

    New Ways to Engage Customers
    Headless commerce enables you to build custom experiences for every user who visits your site by allowing you to display personalized content based on past purchases or other user data.

    Personalized Experience
    By storing customer data in one location, headless commerce allows you to personalize the user experience across all channels — desktop and mobile devices — without rewriting code or rebuilding templates each time a change is needed.

    New Opportunities For Revenue Streams
    Headless commerce allows merchants to better understand their customers' needs across all channels and benefit from multiple touch points throughout the sales cycle — which means more opportunities for cross-selling and upselling products.
  • Does headless commerce replace existing eCommerce platforms?

    Headless commerce can help existing eCommerce platforms to improve their functionality and give them more features, but it doesn't replace them entirely for now. It is mainly used as an add-on feature rather than a replacement for the existing platform's features.

    The primary benefit of this approach is that it allows you to use different technologies for each layer. This means that if you want to use a specific JavaScript framework or even a different programming language, you can do so without having to rewrite your entire application.

    The existing platform can be used as a starting point to familiarize oneself with the business logic and data model. This helps avoid reinventing the wheel and allows developers to focus on building new features instead of fixing bugs in an old codebase.
  • How does headless work with existing eCommerce platforms?

    The headless approach allows you to leverage a standard API and run it on any platform. This means that if you have an existing eCommerce platform that you’re happy with, then you can continue to use it.

    However, one of the benefits of headless is that there are no restrictions on what tools or platforms can be used to power your website’s shopping cart. You could use Shopify or Magento and still benefit from all the advantages of headless.
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