AGU’s digital transformation was meant to connect leading minds with others and provide access to the data and content needed to bring ideas and experiments to life. By putting the individual in the center of the AGU experience, Icreon was able to consolidate the content, build the tools and platforms and connect people together to provide each individual the information and access needed to push their advancements into the future.
In this transformative endeavor, Icreon team guided AGU through a meticulously crafted, user-centric strategy. At the heart of this blueprint were three foundational pillars: Enterprise Platform Development, Business Model Innovation, and Loyalty Services. During the first phase, Icreon developed an agile and robust enterprise platform that amalgamated content management, data analytics, and collaborative tools. The new platform was built on Sitecore 9, and Icreon consolidated 67,000 pages of content on to the one platform leveraging the "Helix Methodology" in the architecture of the platform. The enterprise platform leveraged the latest technologies to offer real-time, multi-faceted communication and data sharing among users, significantly fast-tracking scientific research and discoveries.
Icreon then ingeniously revamped AGU's business model to sync with the evolving digital landscape. AGU has at their disposal, over 75 dynamic modules that can drag and drop on to a blank canvas so that AGU can repeat and build out their own experiences. They instituted a tiered-access model, creating revenue streams that catered to a wide array of users, from members, users, volunteers to established professionals. This ingenious monetization strategy not only diversified AGU's revenue but also fortified their capacity to invest in enhancing content quality and reach.
In collaboration with AGU's leadership, Icreon carried this multifaceted strategy from conceptualization through to implementation, and the impacts were immediate and profound.