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AGU

287% increase in
donations to advance
earth and science.

How do you enable the founding mission to advance earth and space science for a 100-year old non-profit organization?

Meet AGU

How do you enable the founding mission to advance earth and space science of a 100-year old non-profit organization?

The American Geophysical Union (AGU) is a not-for-profit organization of Earth, atmosphere, ocean, hydrologic, space, and planetary scientists with over 62,000 members from 144 countries. Its community of scientists and supporters work together to lead research encompasses everything from the exploration of planets, to studies of the structure and chemical composition of the Earth’s deep interior, to understanding the Earth’s atmosphere and oceans, and the dynamics of climate change.

62K
Members
22
Peer Reviewed Journals
20
Books Published Each Year
144
Countries

The Challenge

AGU has shared a commitment with their members, volunteer leaders and staff to the advancement of Earth and Space Science for over 100 years. But to get to the next level of  discovery, they knew they needed to tap into the power of digital.   

To reach and exceed the aspirations of the AGU community, embarking on a digital transformation was no easy task. With a wealth of data and content - spanning over 100 years, a diverse membership base of 62,000+ individuals across 144 countries, and the rising need of real time insights, AGU was challenged to provide direct access and connectivity to the right information, the right people and the right insight at the right time. This is where their digital transformation comes into play.  

The Approach

ENTERPRISE PLATFORM DEVELOPMENT

A consolidation of 67,000 pages of content into one highly personalized platform built on Sitecore 9.

PRODUCT + SERVICE DESIGN

Dynamic flexibility that allows the AGU to drag and drop 75 modules onto a blank canvas for limitless publishing capability.

BUSINESS MODEL INNOVATION

Improved workflow that directly ties to operational outcomes to help the AGU operate like a modern data-driven services business.

LOYALTY + STRATEGY DESIGN

A member-first experience that allows the AGU to continually improve their member relationships at scale.

CLIENT SUCCESS STORY: AGU CLIENT SUCCESS STORY: AGU
THE RESULTS
297%
Increase in Donations
100%
Increase in Conversion Rate
40%
Increase in Average Donation
287
Peer Reviewed Journals