Citrin Cooperman was looking to revamp their digital presence by offering a personalized experience across the web as their existing website was a poor representation of their brand identity. Citrin Cooperman had surpassed the limitations of their existing backend technology and required a more advanced solution to cater to the increasing demands of their customer base.
Citrin Cooperman was confronted with two major challenges: first, their website was crumbling when users accessed their services, and they had no time to reshape the architecture accordingly, and second, they wanted to strengthen their existing website to improve their brand identity to a greater level. Hence, a lift-and-shift approach was needed for content migration from legacy system to a modern DXP.
The website of Citrin Cooperman was being hosted on their on-premises infrastructure which caters to a huge number of users, migrating to Sitecore (PaaS deployment of Sitecore on Microsoft Azure) was an obvious choice due to issues like - the site crashed when a high number of simultaneous users accessed their service pages, and the infrastructure wasn’t aptly designed for scaling workloads. Citrin Cooperman felt it was crucial to incorporate a solution that helps strengthen their industry reputation.
Their overarching goal was to revamp their website to ensure a seamless and dynamic digital experience. The second goal was to create better efficiencies. From an ease-of-use standpoint, their existing CMS system was unable to develop improved functionality. Hence, optimizing the website's technology with suitable solutions was what they were looking for. Together with Icreon, Citron Cooperman created a customized website experience for their customers. The new website was clearly crafted and truly reflected the essence of the brand.
“In our very first pitch call, we understood that a partnership between Citrin Cooperman and Icreon in building our website was going to be a home run. We felt a sense of security that the end results would be what exactly we wanted.” - Laura Kucera, Chief Marketing Partner, Citrin Cooperman.