The client did an extremely thorough audit of the world’s leading digital agencies. They put them all through a rigorous selection process that involved reviews from multiple committees and several dozen key stakeholders. After several weeks of a competitive audit process, the organization decided to choose Icreon to help them reimagine and build a new digital experience to educate the market about their solution and convert website visitors into new clients.
“After a couple of months of committee reviews and presentations from digital agencies, we reached a decision to choose Icreon to transform from product selling to solution selling organization. Icreon used data with their deep understanding of our digital platforms to show us how to modernize our processes. They are now a preferred vendor at Smart Building Technology Company, which is not easy to become.”
- Marketing Demand Generation Director, Security Products Leader
In the first engagement, Icreon completed a competitor analysis to understand what other players are doing in the market to keep their stake better than our client. The comparison metrics included key messaging, key value propositions, SEO rankings, user flow & navigation to find specific products or solutions on the website. The team at Icreon created customer journey maps, showing how users interact with the competitor's digital assets, and developed key messaging with detailed research so that our client can bring value to their customers.
The organization needed to provide better UX than their competitors. For this, Icreon assisted it with some groundbreaking findings through extensive CX audit of the competitors. The team went on to analyze business use cases of Smart Building Technology Company’s security products under each industry vertical by taking stakeholder interviews. Icreon worked out digital platform strategy and conducted a technical audit of DXPs. They chose Sitecore to rebuild the website and tackle the current product centric pain point with solution centric messaging, enhanced website user experiences, content optimization, and streamlined navigation. The digital consultants at Icreon used data-driven research that included taxonomy, top-level page analysis, product details and content breakdown to achieve better indexing that further drove more B2B engagements.
Based on personalized recommendations, our client decided to unify many of their brands into a consolidated seamless UX with just a single website. Being a Sitecore Platinum Certified partner, Icreon helped the organization to shift to the latest Sitecore SXA and move the content from 14 websites to one. Secondly, with SXA, the team built the new website architecture focused on the right content distribution and alignment of the products with the respective target persona or visitor type.
The new dynamic website was equipped with competitive SEO scoring capabilities including good code health, faster site loading speed, better content, and keyword enhancements. The team implemented solution taxonomy to enable easy navigation for users to find the right solution in just one to three clicks.
Icreon created new solutions selling content to support the shift in GTM strategy. The digital agency also built a virtual showroom using 3D CGI renderings to enable its customers to experience a wide range of security solutions digitally.