Automotive Industry Services

Drive better customer experiences with our digital transformation services

From digital roadmaps that improve operations to developing innovative CX across any digital touch point, our digital services will shift your business into high gear and help you navigate the digital road to success.

Don't stall out in a crowded market

To reshape the customer value proposition, automakers need to digitally enhance, extend or completely redefine their business and operating models. - IBM

Today’s unprecedented shifts in the market require automakers to reconsider their operations, customer service, and environmental impact. In fact, a study by IBM reveals the importance of prioritizing digital transformation in the automotive industry to build new capabilities with the latest automotive information technologies to meet customer expectations ahead of the competition.


Through our digital transformation capabilities, we help automotive companies tackle complex product management and inefficient supply chains. Our approach includes strategic decision making, business model innovation and adopting the latest technologies and tools to enhance competitiveness and drive measurable value in revenue, cost, and efficiency.


We focus on improving digital presence for automotive companies by providing a seamless customer experience across all touch points. It includes websites, user interfaces, dashboards, and service stations. We integrate these digital touchpoints into backend systems such as CRM, ERP, Data Lakes, etc. to gain a better understanding of customer needs and preferences, which can inform future business decisions.

Automotive Technology Solutions

Automotive Industry Expertise

With a focus on innovation and digital transformation, Icreon helps automotive companies stay ahead of the curve and deliver exceptional experiences to their customers.

Customer Experience

By prioritizing the customer experience and leveraging digital technologies, automakers can build stronger relationships with customers and drive long-term growth and success. Give your automotive sales a major boost with our customer experience solutions that increase loyalty throughout the lifecycle. Utilizing emerging technologies such as AI, Machine Learning, IoT & RPA, we help you understand what customers truly need to build a personalized experience that exceeds expectations from day one.

Cloud Integration

Automakers seek to leverage cloud technologies to drive innovation, streamline operations, and enhance the customer experience. Icreon's cloud integration services cloud integration services, built upon the unmatched experience of our developers and the most comprehensive cloud capabilities, can help improve all areas of the automotive operations and mobility value chain. Our engineering services are designed to enable agile business models, creating better efficiency and delivering the best possible experience for you. Whether it's improving operations, enhancing customer engagement, or boosting overall efficiency, Icreon's expertise in cloud technologies can help automotive companies achieve their goals and thrive in today's rapidly evolving landscape.

Digital Product Engineering

Digital product engineering involves using digital technologies such as computer-aided design (CAD), simulation, and virtual reality to design and test automotive products. At Icreon, we offer custom software and web development services to set up a variety of portals, including web apps, partner portals, dealership portals, service station terminals, dashboards, and custom User Interfaces that comes with amazing features and competitive pricing. Furthermore, we provide post-completion support for the launch and maintenance of your automotive web-based solutions.

IT Security Solutions

In a competitive world, IT security is critical due to much sensitive information shared across the systems and servers. As more connected cars hit the road, the risk of cybersecurity incidents increases year over year. Our advanced IT solutions for the automotive industry minimize the risks and protect the cars and their data while keeping the trust intact between mobility stakeholders.

Agile Coaching And Adoption

Every industry needs to develop a system that is future-ready; it should be able to scale and integrate new software without compromising the existing business model. Applying agile methods in the automotive industry allows manufacturers to build products fulfilling the consumers’ demands. Over the years, we have developed a culture within multiple groups in IT that embraces the principles of Agile, whereby initiatives, no matter how large and all-encompassing, can show tangible, incremental, and consistent progress.

Industry 4.0 Solutions

Industry 4.0 solutions leverage cutting-edge technologies like the Internet of Things (IoT), Artificial Intelligence (AI), and Big Data to enable more efficient, automated, and connected industrial processes. We help automotive companies improve efficiency and agility across production and assembly lines with Industry 4.0 solutions. Our automotive industry experts make digital transformation journey easy by applying process automation and AI in all areas of business operations to optimize performance and processes.

Membership And Loyalty Programs

Membership and loyalty programs are the lifelines in the automotive industry that aim to increase customer retention and brand loyalty by offering personalized rewards and benefits such as discounts, exclusive access to events, and tailored services. Our integrated customer loyalty programs help automotive brands go beyond the initial transaction and establish life-long relationships with customers. We build customer experience strategies and leverage digital technologies and tools to define the entire customer journey that unlocks new revenue streams for brands.

Trusted by industry leaders

Transforming from Auto manufacturing to Personal Mobility

Lincoln is the luxury vertical of American automobile giant Ford. This 100-year-old brand is renowned for its craftsmanship and reputation for producing vehicles with great durability and driving duration. However, they wanted to transition from Auto Manufacturing to Personal Mobility and from Vehicle Ownership to Brand Membership. To achieve their goals, Icreon worked with them to build the end-to-end customer experience for the driver, creating the key platforms, and platforms to best connect them to their experience.

Read the full case study here


The Results
  • 400+
    Digital Experts
  • 97%
    Client Retention Rate
  • 24+
    Years of Growth
  • 9