How to Choose a Digital Innovation Agency

Aug 15 2022

Icreon's Digital Product Development Services

What to Look for When Choosing a Digital Innovation Agency

When the world is changing at lightning speed, it can be difficult to keep up with the rapid pace of transformation. As digital technology evolves at an incredible pace and businesses continue to grow and develop, businesses need to stay on top of the latest trends and technologies.

In order to do this, many companies turn to digital innovation agencies for help as they provide a range of services including UI/UX, custom software & web applications development, ecommerce solutions, mobile app development, and much more. 

In this blog, we’ll understand the importance of choosing a digital innovation agency and ways to select the right agency for your business. 

Why Choose a Digital Innovation Agency?

The digital world is constantly evolving and changing, creating new opportunities for businesses to grow and reach more customers. But it can be difficult for small & mid-scale businesses (SMBs) to keep up with all of the new technology and trends.

A digital innovation agency can help you find success in this competitive market by taking care of all things digital for your company, from website development to customer experience management.

Digital Innovation agencies can accomplish a variety of tasks. Here are a few listed below:

Digital Innovation Agencies Provide a Convergent Approach

Digital innovation agencies help clients build digital strategies that will help them stay ahead of the competition in today's fast-paced world. They offer a convergent approach that takes into consideration all aspects of a company's business — from strategy to operations — in order to deliver successful outcomes for clients' businesses.

They also provide a broad range of multidisciplinary services which include: Business Strategy, User Experience Design, Information Architecture, Content Strategy, Frontend Development, Backend Development and Digital Marketing.

Digital Agencies focus on providing Business-oriented Solutions

Digital innovation agencies are more than designers or developers - they are experts in business transformation solutions. They have access to experienced people in various fields of expertise. These include programming, design and user experience design as well as content creation and management. The digital industry continues to grow into new areas such as artificial intelligence, machine learning, blockchain technology and virtual reality (VR). As these areas advance, so will the capabilities of digital agencies. They also have experience working with different types of businesses - small start-ups right up to large corporations, including banks, insurance companies, and other financial institutions - meaning that they understand the unique challenges faced by each type of business when it comes to digital innovation projects.

Digital Agencies are Cost-Effective

Digital agencies can deliver high-quality results at a lower cost than the traditional marketing agencies. A digital agency is able to do this because they have access to technology that allows them to do more with fewer resources. This is why most of them are working on projects remotely, using the cloud and other internet-based tools.

While it may seem that you’re paying more per hour with a digital innovation agency, the benefits of a tailored approach and long-term relationship will save you money in the long run. For example, if you have a website that doesn’t convert well, an agency can help you determine what changes need to be made and then make those changes for you. This will reduce your risk and increase conversions.

They are Based on Proven Methodologies and Processes

A digital innovation agency should be able to help you understand how new technologies can benefit your organization, whether it's customer experience management, big data analytics or mobile applications. They will also help you develop strategies and execute these plans based on proven methodologies and processes. This ensures cost-effectiveness and flexibility while meeting your business objectives and deadlines.

They are Project-Based and Results-Driven

Digital innovation agencies are project-based and results-driven, which means they're flexible enough to work with both small businesses as well as large corporations. They also have experienced professionals who have worked in various industries so they know what works best for each type of business model or project.

Because they're business-focused and not just tech geeks, they're able to deliver innovations that solve real business problems. And because they're project-based and results-driven, their work will have impact from day one — not just after months or even years of work on an internal project team.

Ways to Find the Best Innovation Agency

The digital innovation agency is your partner in helping you to realize your vision. It’s their job to make sure that the work they deliver is relevant, timely and effective. They know how to interpret your brief, interpret your audience and deliver the right solution. But before you engage with any agency, it’s important to understand what they do and what they don’t do so you can make an informed decision about which one is right for your business.

To help you make this decision, we’ve put together some of our top tips on how to decide which digital innovation agency makes sense for your business:

Understand Your Goals and Desired Outcomes

There are so many digital innovation agencies out there and each one promises a different solution to your problems. It’s easy to get caught up in the hype and start implementing new systems without thinking about how they fit into your overall strategy or how they will be implemented by your team.

This is how businesses wind up with innovative technology that doesn’t really solve any problems or meet their needs. That’s why it’s important to begin any digital innovation project by setting realistic expectations for your team.

Make sure you have a clear vision for what needs to be done and why it matters before starting any project. This helps ensure that everyone involved knows what they need to contribute and how their work fits into the overall picture. Don’t underestimate the importance of communication – both internally within your organization as well as externally with customers, suppliers and other stakeholders who might be impacted by your decisions. Communication is one of the most crucial aspects of managing projects, and it’s something that can be easily overlooked. The more clearly you communicate your expectations, the better chance you have of getting them met.

Ask to See their Experience in Successful Software Development Projects

Choose the digital innovation agency that has the experience and proven processes that will lead to success. A portfolio request is a great way for a business to gauge an agency’s capabilities and previous work. This can include a list of past clients, their testimonials, experienced and specialized team members, and social proof. A portfolio review should be conducted by someone in the company who has a good eye for design and knows what they want in the project. This person will be able to give feedback on how your agency compares to others who have done similar work.

If you do not have any past projects that are relevant to this project, consider sending designs that were created for other companies or campaigns that are similar in design style but not directly related to this client’s industry or product offerings.

A successful software development project requires more than just technical expertise — it requires business knowledge and experience as well. It’s important to choose an agency that understands your goals and objectives, can translate them into tangible results, and can execute those results in a timely manner.

Do the Culture Alignment Check

Digital technologies have advanced over the last decade, but many companies struggle with keeping up with these changes due to lack of technical knowledge within their own teams or budget constraints on hiring outside consultants or agencies. Each company has its own culture and its own way of doing business. Ask yourself whether the agency feels like it fits with your brand. Take a look at their website and see if it reflects the values of your business.

A good digital agency will be able to reflect their individuality and creativity through their work, as well as their office space, people, and culture.

Make Sure the Agency is Innovation-Driven

Innovation companies will have ideas, but also a process to make those ideas happen. Such companies has the ability to work on your unique ideas and turn them into reality through strategic thinking, problem-solving, and customer-centric approach.

The world of digital experience design (DXD) is ever-changing as well, with new technologies emerging every day that can make or break a business' success rate. A good digital innovation agency should be able to identify new opportunities and trends, as well as understand how they can be used to improve existing products and services.

Look for an innovative company that offers more than just technical skills. An agency that can give you a creative approach to your challenges, with smart, strategic thinking behind them. This will ensure that whatever solution they offer will be right for your business, not just technically sound.

Evaluate the Partner on the basis of Customer-Centricity

In order for a partner to be successful, it must have a customer-centric culture and focus on delivering value for customers every day. To start, look at your company from the perspective of your customers. Ask yourself: What do our customers think about our products/services? What are their biggest concerns? How can I improve my customer service? Then take action! You don't necessarily have to make all the changes at once, but keep working toward improving your customer experience until you get it right.

The key thing is that digital innovation isn’t just about being creative – it should also be focused on solving problems and helping people achieve their goals in life. If a new product or service doesn’t do this, then it won’t be successful no matter how cool it looks. They should also have a strong understanding of how people use the internet, mobile devices and social media today – which means that they need to be constantly up-to-date with the latest developments in technology.

How to Pick a Digital Innovation Agency for Your Business

A strong digital agency knows how to work within your budget constraints while delivering quality work. They also understand how new technologies will impact your business model, which means they can help you identify opportunities for growth or even pivot if necessary. However, choosing the right digital innovation agency often feels overwhelming. With the tips stated in the blog, now you know what to consider, what to avoid and how to prepare your mind.

At Icreon, our collaborative approach ensures that we understand your needs, identify appropriate solutions, and execute the project efficiently. Our team of digital strategists, creative designers, digital growth partners, and technology experts work collaboratively to create innovative solutions that allow our clients to achieve their business goals.

Scale your business, and simplify operations to deliver better value to customers with digital product development services.