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Revamp CX Strategy with Sitecore and Shopify Plus Integration
Over the span of two years, the ecommerce share of total global retail sales have increased by >20% while reaching at 5.7 trillion USD worldwide. From personalization to improved integrations, ecommerce has significantly evolved, allowing brands to deliver better digital experiences to their customers.
How Businesses Are Harnessing the Power of Sitecore and Shopify Plus
Many mid-size companies, however, have been slow to respond, leaving serious growth opportunities on the table. Companies that have a focus on the high profit potential of ecommerce will be at an advantage as customers are becoming increasingly demanding.
Success in e-commerce in new global markets can be daunting. The key to success? Having the right tools tailored to your unique business requirements and market conditions. For instance, choosing the best of SaaS and CMS platforms can create an immersive and personalized experience for your customer. As a complete ecommerce solution for growth brands, Sitecore and Shopify Plus has changed the landscape. The key features of both platforms are mutually reinforcing and can have a strong impact on the businesses willing to leverage them.
More mid-size businesses are turning to SaaS apps to better manage their operations. With the out-of-the-box solutions, one can set up their online business quickly. Presently, Shopify Plus is the best amongst the SaaS based e-commerce platform. Besides having a robust SaaS platform, CMS (Content Management System) also has an important role in e-commerce to manage your content across various channels. To ignore any technical issues while managing CMS, it is crucial to select the right CMS suitable for your business requirements.
As a market leader in CMS, Sitecore brings impactful functionality to improve your website's traffic and strengthen your digital strategy for future.
As an unlikely pair, Shopify Plus and Sitecore deliver the value across commerce and content, respectively, to help brands deploy contextualized experiences for their customers.
Shopify Plus Creates the Best All-around Ecommerce Website
For high growth mid-size e-commerce companies, Shopify Plus is the ideal platform. With the multi-channel capabilities, Shopify Plus is perfect for businesses that are seeking a straightforward solution to accelerate growth and revenue.
Here is why Shopify Plus is an ideal platform for high-growth businesses.
Shopify Plus Can Seamlessly Handle an Influx of Traffic on a Website
High volume mid-market businesses need a platform that will supply stability amidst seasonal events like flash sales, while managing demands that come from website traffic. Shopify Plus enables businesses to create, schedule, and automate each process to run a special event or flash sale, via Launchpad.
Turn Tasks into Automated Workflows Easily
You can automate daily tasks with Shopify Flow which can be used to create custom back-end workflows. Flow enables you to create automatic workflows using triggers, conditions and actions while helping your business to become better organized and efficient.
Build Your Website by Customizing Everything
Shopify Plus offers full store customization with full site control via CSS files and scripts. Having an intuitive UI makes many daily operations easy to handle. With this feature now you can completely customize the checkout process for the customer.
Deliver an Impeccable Content Experience with Sitecore
Sitecore is considered one of the most powerful CMS platforms worldwide. As a digital experience management platform, it comes with data integration tools to help create seamless connections with databases, web service, or any specific system to transfer data easily.
While Sitecore’s features and capabilities are robust, here are the ones that make it an ideal content management system for growth brands.
Eliminate Inefficiencies by Tracking the Entire Content Production
Sitecore CMS equips you with the power to track every detail of your content starting from creation, authoring, editing, approving to publication, promoting, and reporting. It enables you to fully customize and control the workflows.
There are also features like dashboards and reporting tools to keep tabs on several categories of content per topic.
Achieve Better Performance with Scalability
Multichannel scalability is one of the best features of Sitecore. This allows you to deliver content to a myriad of channels, devices, and interfaces efficiently. You can also add new channels in it to load your existing content.
Identify Patterns and Trends with Analytics
Sitecore CMS collects and processes interaction data in real time to deliver impactful insights. This helps in interpreting the data to truly understand where the consumers are in their first purchasing journey. With this crucial information, you can opt to deliver relevant and personalized content. With Sitecore, you can capture every individual's entire experience throughout every channel to create a personalized digital platform.
Loaded with Powerful and Smart Solutions
Sitecore is a CMS that is perfect for both e-commerce and digital marketing. Yes, there is an entire subsection of features such as seamless inventory management, smooth integration with payment, tax and shipping to bring a better shopping experience to every customer.
Two Dynamic Platforms, the Best of Both Worlds
A complete integration of Sitecore and Shopify Plus have the significant components to meet your foundational needs for e-commerce website. Sitecore's leadership in content management and Shopify Plus's scalability and out-of-the-box functionalities enables you create a robust content and ecommerce experience.
Sitecore and Shopify Plus Can Maximize the Business Value of Your Brand
By using Sitecore and Shopify Plus together, your business will have a unified picture of your customers across all the channels. Your audience will feel understood and appreciate the personalized journey with your products or services. Most importantly, integrating the best of both allows you to create a more aligned and seamless experience for every individual.
Here are the key benefits of incorporating both platforms.
Own the Content Lifecycle by Driving Efficiency
Companies now must manage several digital assets to deliver an engaging experience to their consumer. The leading brands have realized the necessity of having efficiency in their content management capabilities. The Digital Asset Management, also known as DAM, of Sitecore CMS has the capacity equipped with the advanced AI power and video capabilities while expanding the ease of use.
65% marketers spend of their time in content creation than other activities related to digital campaigns.
For instance - to improve efficiency and save time, Sitecore has content AI to check the image similarity so that companies have quicker access to potential images in DAM, along with plenty of more options to meet the criteria. Now you can choose to reuse these rather than creating newer ones. This reduces the content creation timelines and expense for marketing to a great extent.
Shopify Plus is one of the best tools for enterprise e-commerce sites. It moves and evolves with your brand. Shopify Plus's multichannel capabilities boost customer engagement, increases sales, and improves brand awareness. You can easily process up to 8,000 orders per minute via Shopify Plus. Also, if you are looking towards managing multiple store fronts, Shopify Plus will provide you the solution to empower your business. Everything is displayed in one unique dashboard that creates an easy access point to grow and analyze your e-commerce website.
Deliver the Most Personalized Experience
Online-only brands have long understood that drawing customers to their online stores means offering a unique experience which they can't get anywhere else. According to McKinsey report, 80% of customers prefer personalized experiences from the retailers. If you're an online brand who is targeting millennials, then you have an even bigger potential in this segment. Shopify Plus lets you recreate that magic with its plug and play personalization solutions that can be integrated in a few clicks only.
With Sitecore CMS and Shopify Plus, you can create your website's content to the customer's interest and provoke action. You can even see your potential customers' genuine product interest before they even buy. Creating automated personalized campaigns is now easier than ever with these dynamic duos.
Bringing Content and Ecommerce Together
Offering valuable content along with a seamless customer journey are significant for building a meaningful relationship with your customers. Delivering this unique yet consistent multi-channel experience requires perfecting personal data and shopping carts. With Sitecore and Shopify Plus you can keep all your information about your consumers in sync.
For their other clients, this dynamic duo has often built unique sites to handle the massive traffic and transactions. The resilient system allows a controlled latency for your site along with smart solutions to ensure a seamless experience is always present.
Unlock Digital Success with the Integration of Shopify Plus and Sitecore
Maintaining ecommerce sites can be a daunting task that can be made easier with Shopify Plus and Sitecore CMS working for you, even if your brand is at the beginning of its journey.
Is it time for you to get onboard with these powerful duos?
How many of these sound like your business?
You are starting to feel like you have outgrown your legacy enterprise software.
You want to build something that thrives and grows in the upcoming years.
You wish to move towards global markets.
Your customers are looking towards personalized experiences.
You are having trouble matching content with context.
You already have multiple people working for your business.
You need a cutting-edge functionality to grow the business.
If you have checked many of these boxes, then it is time to consider the integration of Sitecore and Shopify Plus which will pay off immensely in the end! To find out more about how you can best tackle your business on e-commerce platform as well as the challenges and opportunities that come with taking your business global, please connect with the solution partner here.