Sitecore vs. WordPress: Brands are Looking for Momentum from Web CMS
The CMS market is growing exponentially. Many of the business leaders are seeing CMS as a crucial solution to address their critical issues such as inconsistency in cross-platform delivery of the content or having difficulty in powering up all the global sites
In 2018, the global CMS market was valued at $36 billion. It is expected to increase by $123.5 billion by 2026, which means a strong CAGR rate of around 17%. As a matter of fact, North America generates 33 % of that growth.
As technology becomes more developed, business leaders are continuously looking for better systems to cut extra costs and elevate their web and digital experiences. The impressive industry statistics show that growth is abundant for alternative CMS solutions.
Sitecore vs. WordPress: Key Capabilities to Keep in Mind
Brands want quick wins and actual solutions to their CMS related issues now. Multiple platforms emerging and they will enable companies to have greater control of their business website. The dynamic progress from web CMS to headless CMS shows how the CMS industry is responding to evolving customer needs.
While understanding the difference between Sitecore vs. WordPress is crucial, for current business requirements, business leaders should look at these key qualities to ensure they are investing in the right solution for their company:
- Usability – The CMS should be simple enough to grasp and understand. Make sure it is an easy-to-use tool that will help your team to work more efficiently. For instance, how seamlessly can your team create and handle a range of web content with this CMS?
- Versatility – A good CMS can easily handle multiple aspects of business website content requirements along with business administration. It should come with a myriad of adaptability especially in terms of customization and functionality.
- Scalability – Business leaders should pay close attention to the reliability of the CMS from a technology standpoint to make sure it will grow simultaneously with the company’s requirement.
- Security – It is crucial to understand what security and permissions features are available to secure your business website and information. You want a robust CMS that will provide you maximum security for your business.
Sitecore is one of the leading CMS partners empowering brands to provide a personalized experience to their customers. With a great combination of tools on one platform, Sitecore is the answer if your brand is looking towards creating impeccable personalization across multiple channels.
Over the few years, Sitecore has created compact solutions to provide brands an opportunity to create their digital strategy based on personalized content experience. In the past 18 months, Sitecore has gone through major shifts, adding a special focus to mid-market, partnering with Salesforce Marketing Cloud, and a set of cloud deployment options to increase its strategic strength.
Sitecore usability is one of the most important differentiating factors of the platform. There are myriad of user interfaces available for multiple types of users. For instance, the page editor offers direct inline editing for casual content contributors.
If your team has a fair amount of ideas to navigate through the company's site, then it is easy to start with editing content on Sitecore. The Editor UI has extra features for experienced editors and content managers. For administrators and developers, the browser-based desktop IO offers every possible product feature for a single user interface.
Sitecore Delivers on Versatility
Sitecore's CMS system brings the versatility that global enterprises demand today: to be nimble and scale to deliver the right content for the right audience. By collating real-time customer data and interactions from all resources, Sitecore helps brands to derive the real-time actionable insights. This entire process is done by Sitecore's Experience Platform.
Scaling options with the Sitecore Experience Platform
Website scaling is one of the best ways to manage extra workloads. A proper scaling can result in high availability, high flexibility, and data storage for the website. To help with this, Sitecore has many scalability options like - running as a standalone environment, scaling vertically and horizontally via configuring Sitecore xDB.
All these processes focus on deploying multiple servers for any certain aspects like content management or delivery. This ensures better website performance and manages any massive amount of website traffic. One of the best things about Sitecore is its minimal configuration while retaining customizability to work in different cloud deployment models.
Sitecore Prioritizes Security with Smart Implementations
Security is no longer an afterthought as more brands are moving online. Here any CMS vulnerability can cause great reputational harm to the website. The good news? Sitecore's security model enables any business to block out any part of its website to meet specific business requirements. Its role-based approach to security provides greater flexibility if set up correctly.
A Breakdown of Sitecore CMS Customers (Industry Specific) (Source)
WordPress CMS isn't just a single platform or technology to rely on. It has a host of features fueled by intelligent content services. According to the latest survey, more than 60% of online websites rely on WordPress. What initially began as a blogging platform has now become one of the widely used CMS across the world.
Since 2004, WordPress has made a dramatic transformation. Now, it is developed and well-managed by an enthusiastic open-source community that consists of members across the world. WordPress is growing rapidly and every two or three months, a new version is being released consisting of new features and security upgrades.
Can WordPress CMS Support the Mid-market Brand Requirements?
Currently, WordPress is powering up almost 30% of the website. This statistic might be dismissed by the mid-market businesses looking for a CMS, however, when it comes to the world’s top-tier websites, WordPress is still considered to be a major player. For instance, brands like CNN and UPS rely on WordPress CMS as the touchstone of their online presence.
Here’s a quick look into some of the prominent reasons why brands have adopted WordPress.
WordPress As Headless CMS
In this IoT era, headless CMS can be quite critical to remain relevant as more channels are expanding with smart wearables, chatbots, voice assistants, and much more. Although WordPress doesn’t come as headless CMS, the REST API in it makes it act like one. The REST API of WordPress can help in populating content anywhere with API capabilities along with these features:
- Multi-channel access with a great deal of flexibility for the content author
- Centralized content management for better distribution on different channels
- Complete control over the visualization and presentation of content
WordPress Brings Easy Usability
Customers expect easy-to-use functionality in the websites they visit often. When it comes to usability, WordPress is highly appealing as it provides intuitiveness at the forefront of your company's website. Even though there is an option for advanced customization, it is still called for its simplified usability. Here is a screenshot of the backend.
WordPress Adaptability: Great for New Users to Get Started
WordPress is more like a classic enterprise-grade CMS that can incorporate several business platforms like marketing automation and CRM platforms. By optimizing the website and other business tools, the company and its sales team can put the information into the sales cycle faster without any separate system.
WordPress Plug-ins Let You Build Incredible Sites
There are more than 50,000 plugins in WordPress’s Plugin Directory. The plugins can enable an enterprise to include a slew of features to their WordPress site. This helps in ensuring good security, SEO, better sharing options on social media platforms, and more. Having the availability of different plugins provides an opportunity to customize and diversify the capability of any website when compared to other CMS solutions.
Keeping Security Tight with WordPress
Being one of the leading web CMS, WordPress is prone to get compromised. It can be attributed to several factors like lack of maintenance by website owners, vulnerabilities in extensions, or incorrect deployment. WordPress's ecosystem consists of three different parts: core, plugins, and themes. There are multiple teams of people who keep it safe by tirelessly working behind the curtains.
For instance, the core of WordPress is secure enough as it is created on robust code. For any security threats, WordPress acts quickly to ensure better transparency and solutions.
Wrapping Up: Sitecore vs. WordPress
Choosing a CMS is a difficult job. Business leaders must consider the usability, functionality, adaptability, and most importantly, security. Comparing the best options could be a good way to figure out your requirements.
It is important to remember that your website's success will depend on your developer. If you are expecting great results from the website, partner with the CMS expert team to implement properly.