Sitecore vs. WordPress: A Selection Guide

Modern business websites are powered up with profound features as the old-fashioned CMS technology takes a backseat. Nowadays, brands that deliver a more brilliant experience on their cross-channels can strongly differentiate themselves from the crowd. Our research has uncovered that between Sitecore vs. WordPress, both CMS lead the way with a powerful blend of features, such as - improved content analytics, cross-channel delivery, and APIs. Sitecore vs. WordPress:

Brands are Looking for Momentum from Web CMS

The CMS market is growing exponentially. Many business leaders see CMS as a crucial solution to address critical issues, such as inconsistency in cross-platform delivery of the content or difficulty in powering up all the global sites.

According to Openxcell, in 2020, the global CMS market was valued at $62.4 billion as per a resource. The market is expected to increase by $116.2 billion by 2025, which means a strong CAGR rate of about 17%. According to the same source, North America generates 33% of that growth.

As technology develops, business leaders are continuously looking for better systems to cut extra costs and elevate their web and digital experiences. The impressive industry statistics show that growth is abundant for alternative CMS solutions.

Sitecore vs. WordPress: Key Capabilities to Keep in Mind

Brands want quick wins and real solutions to their CMS-related issues now. Multiple platforms are emerging daily and will enable companies to have greater control of their business website. The dynamic progress from web CMS to headless CMS shows how the CMS industry is responding to evolving customer needs.

While understanding the difference between Sitecore vs. WordPress is crucial for current business requirements, business leaders should look at these critical qualities to ensure they are investing in the right solution for their company:

Usability

The CMS should be simple enough to grasp and understand. Make sure it is an easy-to-use tool that will help your team to work more efficiently. When choosing the suitable CMS for your needs, questions like, how seamlessly can your team create and handle a range of web content with this CMS?

Versatility

A good CMS can easily handle multiple aspects of business website content requirements along with business administration. It should come with a myriad of adaptability, especially in terms of customization and functionality.

Scalability

Business leaders should pay close attention to the reliability of the CMS from a technology standpoint to ensure it will grow simultaneously with the company's requirements.

Security

Understanding what security and permissions features are available to secure your business website and information is crucial. You will want a robust CMS that will provide you maximum protection for your business; thus, make sure whether the CMS you'll choose has the suitable security models to protect your data or not.

Sitecore CMS

Sitecore is one of the leading CMS partners empowering brands to provide a personalized experience to their customers. With a great combination of tools on one platform, Sitecore is the answer if your brand wants to create impeccable personalization across multiple channels.

Over the few years, Sitecore has created compact solutions to provide brands an opportunity to develop their digital strategy based on personalized content experience. Sitecore has also recently gone through significant shifts, such as adding a special focus to mid-market, partnering with Salesforce Marketing Cloud, and cloud deployment options to increase its strategic strength.

Sitecore Usability: Ideal for Teams with Engineering Resources

Sitecore usability is one of the most important differentiating factors of the platform. There are various user interfaces available for multiple types of users. For instance, the page editor offers direct inline editing for casual content contributors.

If your team has a fair amount of ideas to navigate the company's site, it is easy to start editing content on Sitecore. The Editor UI has extra features for experienced editors and content managers. For administrators and developers, the browser-based desktop IO offers every possible product feature for a single user interface.

Sitecore Delivers on Versatility

Sitecore's CMS system brings the versatility that global enterprises demand today: to be nimble and scale to deliver the right content for the right audience. By collating real-time customer data and interactions from all resources, Sitecore helps brands to derive real-time actionable insights. Sitecore's Experience Platform does this entire process.

Scaling Options with the Sitecore Experience Platform

Website scaling is one of the best ways to manage extra workloads. Proper scaling can result in high availability, high flexibility, and data storage for the website. To help with this, Sitecore has many scalability options like - running as a standalone environment and scaling vertically and horizontally via configuring Sitecore xDB.

All these processes focus on deploying multiple servers for certain aspects like content management or delivery. This ensures better website performance and manages any massive amount of website traffic. One of the best things about Sitecore is its minimal configuration while retaining customizability to work in different cloud deployment models.

Sitecore Prioritizes Security with Smart Implementations

Security is no longer an afterthought, as more brands are moving online. Here any CMS vulnerability can cause great reputational harm to the website. The good news? Sitecore's security model enables any business to block any part of its website to meet specific business requirements. Its role-based approach to security provides greater flexibility if set up correctly.

A Breakdown of Sitecore CMS Customers (Industry Specific)

Sitecore Delivers Omnichannel and Personalized Experiences

Personalization is a crucial factor when it comes to choosing a content management system. Sitecore offers omnichannel experiences that allow you to customize your digital branding across multiple platforms, such as websites, channels, mobile applications, locations, and even in numerous languages and touchpoints.

Omnichannel experience means delivering a consistent and seamless experience to customers, no matter how and where they access it.

Sitecore offers you omnichannel marketing so you can further provide your users with unified experiences and journeys that ultimately help market your business. Hence, with it, you can not just target customer satisfaction but also achieve an excellent revenue standpoint. The more satisfied your customers are, the more they will stay loyal to your business. These traits then have a significant and direct impact on business revenue. Thus, choosing Sitecore can help you acquire business success.

WordPress CMS

WordPress CMS isn't just a single platform or technology to rely on. It has a host of features fueled by intelligent content services. According to the latest survey, over 60% of online websites depend on WordPress. What began as a blogging platform has become one of the most widely used CMS worldwide.

Since 2004, WordPress has made a dramatic transformation. Now, it is developed and well-managed by an enthusiastic open-source community comprising members worldwide. WordPress is multiplying, and every two or three months, a new version is being released consisting of new features and security upgrades.

Can WordPress CMS Support the Mid-market Brand Requirements?

Currently, 62% of websites use WordPress as a CMS. The statistics prove that when it comes to the world's top-tier websites, WordPress is considered to be a significant player. For instance, brands like CNN and Microsoft News rely on WordPress CMS as the touchstone of their online presence.

Here's a quick look into some prominent reasons why brands have adopted WordPress.

WordPress as Headless CMS

In this IoT era, headless CMS can be pretty critical to remain relevant as more channels are expanding with smart wearables, chatbots, voice assistants, and much more. Although WordPress doesn't come as a headless CMS, its REST API makes it act like one. The REST API of WordPress can help in populating content anywhere with API capabilities along with these features:

• Multi-channel access with a great deal of flexibility for the content author
• Centralized content management for better distribution on different channels

Complete control over the visualization and presentation of content

WordPress Brings Easy Usability

Customers expect easy-to-use functionality in the websites they visit often. When it comes to usability, WordPress is highly appealing as it provides intuitiveness at the forefront of your company's website. Even though there is an option for advanced customization, it is still called for its simplified usability. Here is a screenshot of the backend.

WordPress Adaptability: Great for New Users to Get Started

WordPress is more like a classic enterprise-grade CMS that can incorporate several business platforms like marketing automation and CRM. Optimizing the website and other business tools allows the company and its sales team to put the information into the sales cycle faster without any separate system.

WordPress Plug-ins Let You Build Incredible Sites

There are more than 50,000 plugins in WordPress's Plugin Directory. The plugins can enable an enterprise to include many features in their WordPress site. This helps ensure good security, SEO, and better sharing options on social media platforms. Having the availability of different plugins provides an opportunity to customize and diversify the capability of any website when compared to other CMS solutions.

Keeping Security Tight with WordPress

WordPress is prone to get compromised as a leading web CMS. It can be attributed to several factors, like lack of maintenance by website owners, vulnerabilities in extensions, or incorrect deployment. WordPress's ecosystem consists of three parts: core, plugins, and themes. Multiple teams of people keep it safe by tirelessly working behind the curtains.

For instance, the core of WordPress is secure enough as it is created on robust code. For any security threats, WordPress acts quickly to ensure better transparency and solutions.

Sitecore vs. WordPress: Which One to Choose?

Choosing a CMS is a difficult job. Business leaders must consider usability, functionality, adaptability, and, most importantly, security. Comparing the best options could be an excellent way to determine your requirements.

It is important to remember that your website's success will depend on your developer. If you expect great results from the website, partner with Icreon's CMS expert team to implement it properly. Explore Icreon's Technology Partners Services