Steinway's Harmonious Journey to Digital Growth

Learn how a luxury instrument brand achieves digital maturity by improving operational alignment and customer experiences.


Striking the perfect chord to bridge critical gaps in Steinway & Sons' digital growth journey

Steinway & Sons was founded in 1853 by German immigrant Henry Engelhard Steinway in a Manhattan loft on Varick Street. Over the next thirty years, Henry and his sons developed the modern piano. Known for their precision and craftsmanship, Steinway instruments have become known for their acoustic superiority and remarkable lasting power. Today, the Steinway has become the choice for 98% of concert pianists. Its unparalleled quality has given it the reputation as a guaranteed investment that can be passed forward from generation to generation.

The Challenge

Identify critical gaps for operational alignment and CX growth

As an organization, Steinway was looking to improve on their digital maturity. They were in the process of transforming their customer digital experience and wanted a way to better align internal operations to keep up with their CX strategies. To do that, Steinway and Icreon embarked on a technology road mapping & IT assessment that would spot the critical gaps in enabling digital growth.

The Solution

Reimagined digitial experience with cloud strategy

Steinway and Icreon outlined a number of points of interest but fundamentally aligned on defining a stronger cloud strategy. Our solution designers & digital strategists charted out a roadmap that invested in key pillars for the future. 


Digital Asset Management

With dozens of presences, showrooms, a global footprint, and a distributed sales model - Icreon saw a gap in the current media & content management capabilities and recognized the opportunity for centralized asset management across the globe.


Centralized DXP

Icreon realized the amount of time and effort being spent on legacy infrastructure in storage, email & collaboration management was lacking and built out a roadmap to outline an approach towards Office 365 implementations that would maximize their investments in Dynamics ERP.