Making the Right CMS Choice for Your Business

Oct 24 2023
  • Written By
    Ketan Sethi, Engagement Manager

    Ketan is a distinguished Martech and Sitecore thought leader. His expertise is not just acknowledged; it's celebrated. Sitecore has bestowed upon him the esteemed title of Sitecore MVP, solidifying his status as a true pioneer in the realms of marketing technology and Sitecore innovation. He holds over a decade of experience helping organizations across many industries drive growth through digital experiences.

    Connect with Ketan on LinkedIn

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How to Choose the Right CMS for Your Business

In the digital age, businesses understand the pivotal role that a robust online presence plays in connecting with customers and staying competitive. They're aware that a content management system (CMS) is the foundation upon which these web experiences are built. However, the quest for the perfect CMS isn't merely about having a presence online; it's about crafting the ideal platform to facilitate growth, foster engagement, and deliver seamless customer experiences across all channels.

This blog delves deep into the matter – how to choose the right CMS that will not only shape your website but also define your organization's digital journey.

1. Get Inputs from the Key Stakeholders

Embarking on the journey to select the perfect CMS for your B2B business isn't solely a technology decision—it's an organizational one as you are making a hefty investment. Different departments will interact with, rely on, and be influenced by this platform in diverse ways. For instance, while your marketing team might prioritize a CMS that streamlines content creation and delivery, the IT department could be focused on risk management and security protocols. Similarly, the sales team may be on the lookout for seamless CRM integrations to enhance their processes. Given the multifaceted implications of such an investment, it's crucial to solicit input from all key stakeholders. This collaborative approach not only ensures that the chosen system aligns with the holistic needs of the business but also fosters cross-departmental buy-in, setting the stage for smoother implementation and long-term adoption.

2. Evaluate Your Current and Future Business Needs

At the heart of any technological decision should be a clear understanding of the business's requirements. Begin by crystallizing the primary objective of your website by asking these questions.

  • Is your intent to substantially drive traffic to the website?
  • Will your current technology dependencies persist or undergo transformation with the adoption of a new CMS?
  • How many different channels do you intend to disseminate your content through, and in how many languages?
  • Does the CMS seamlessly integrate with your existing technology stack?
  • What potential features might you require as your business expands in the future?
  • Will the chosen CMS remain relevant and efficient for your needs for a minimum of the next five years?

Addressing these questions collectively will assist in formulating a comprehensive set of requirements. These, in turn, will serve as the benchmark against which specific CMS solutions can be evaluated.

3. Create Strategies for an Effective CMS Selection

In today's digital landscape, choosing the right Content Management System (CMS) is vital for a successful online presence. Your choice can impact user experience, SEO rankings, and overall business operations. To ensure you select the best fit for your company, consider the following research strategies and key criteria:

Understand Your Business Needs and Solutions

Considering your business requirements, do some research to identify potential solutions. Valuable resources such as Gartner's Magic Quadrant or the Forrester Wave™ offer insights into the strengths and weaknesses of top tier CMS solutions, making them excellent starting points for your evaluation. In your research, prioritize CMS options known for their user-friendly and intuitive interfaces, ensuring ease of use for your team.

Emphasize Digital Experience

Consider platforms that serve as digital experience platforms (DXPs), enabling businesses to personalize content based on user data and interactions. Look for CMS with robust SEO features to optimize your website’s search engine rankings.

Incorporate Authentic Feedback

A crucial aspect of your research should also involve engaging with real users of the CMS platforms under consideration. Reach out to companies comparable in size and operational requirements to glean firsthand insights into their experiences with the CMS. This firsthand information provides a deeper understanding of how each product aligns with your unique needs and circumstances.

4. Get a 3rd Party Perspective

Choosing the perfect Content Management System (CMS) is just the beginning. To truly harness its power, businesses should look beyond mere implementation and consider partnering with an unbiased, technology-agnostic transformation expert. Such a partner provides not only a fresh, third-party perspective but also a wealth of insights that can revolutionize a business's online presence. Whether it's auditing customer journeys, devising omnichannel strategies, or ensuring website and app usability, the right partner can shine a light on untapped opportunities. To truly understand the scope of what they bring to the table, consider the following aspects:

Customer Journey Audit

Understanding your customers' journey is fundamental to enhancing their experience. Through a comprehensive customer journey audit, businesses can pinpoint areas of improvement, thereby delighting customers and increasing their loyalty. This audit aims to unveil unseen opportunities and optimize every touchpoint a customer interacts with.

Omnichannel Strategy Audit

A unified customer experience across all channels is the hallmark of a successful modern business. The omnichannel strategy audit ensures that every customer touchpoint, from in-store to online, delivers a consistent and harmonized brand experience. This strategy eliminates friction, creating seamless transitions between various customer interactions.

Competitor Analysis

Knowledge of your competitors' strengths and weaknesses is a powerful asset. A competitor analysis offers a deep dive into the competitive landscape, highlighting potential areas for differentiation. With this analysis, businesses can carve out unique strategies, ensuring their digital experiences stand out in the market.

Website and App Usability Audit

User satisfaction is pivotal for the success of any digital platform. By undergoing a website and app usability audit, businesses can identify and rectify potential usability issues. This proactive approach guarantees an intuitive, user-friendly experience, leading to higher engagement and conversions.

Digital Maturity Assessment

As businesses progress in the digital age, understanding their digital readiness becomes paramount. The digital maturity assessment offers insights into a business's current digital standing and its potential for future growth. With this assessment, businesses can better determine the appropriate technology and best CMS platform to meet their unique business needs.

The right partner will have insights into the broader digital landscape, offering guidance on seamlessly integrating the CMS with existing enterprise systems like CRM or ecommerce solutions. By collaborating with an experienced implementation partner, who is having a wealth of technology expertise and holding 100’s of enterprise websites implementations under its belt, businesses can extract maximum value from their CMS investment, positioning themselves for sustained digital dominance. Also, your digital partner can help you find the right CMS solution based on your unique business requirements, providing expert advice throughout the process.

Wrapping Up- Making the Right CMS Choice

Navigating the myriad of CMS options can indeed be an overwhelming task, but by following these steps in your decision-making process, you stand a better chance of choosing a system that aligns perfectly with your business needs. Whether you aim to run a bustling ecommerce store or wish to foster an engaging enterprise website, Icreon understands your unique business requirements and help you deliver a solution that is flexible, scalable, and aligns seamlessly with your growth trajectory. We have a pool of CMS developers and designers who can offer you the right mix of usability and sophisticated design, ensuring your brand's ethos is consistently represented.

For more helpful tips, advice, and best practices on how to improve your website with the right CMS choice, read more of our articles on enterprise content management systems.