Sitecore Symposium 2022 - Day 3 Highlights

Oct 20 2022

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A Quick Recap of Day 1 and Day 2 from the Symposium

(Covering 17-20th Oct events) 

The Sitecore Symposium day one started with a series of pre-conference and training seminars. The audience was treated to a number of talks that provided insights into new releases, Sitecore product innovation, cloud-native and composable technologies, and personalization best practices. 

Along with other Sitecore partners, Icreon participated in the Theatre Session on ‘How to deliver cutting-edge experiences while becoming more cost-effective’ in the Solutions Pavilion Theatre. 

Icreon was honored with an award trophy for 2022 Sitecore Partner Awards during the afternoon break at the General Session stage.  

At booth 308, Icreon hosted an event for attendees of the Sitecore conference. A few cool goodies were given to participants who visited Icreon and played the Plinko game. Participating in the event allowed them to meet Icreon's experts, hear about the latest innovations, and register for a chance to win amazing prizes. 

Icreon also sponsored Headless Halloween Ball. At the event, Icreon saw a huge crowd gathered for spooktacular party fun in the festivity theme of Halloween. People were dressed up in Halloween costumes and joined an evening of free drinks, food, and guaranteed fun.


Day 2 kicked off with a keynote by Dave O’Flanagan on Composable Future where he talked about new cloud portal capabilities and latest releases. Next highlight of the day was a guest keynote by Mindy Kaling, Emmy-nominated writer, producer, director, and actor. She spoke live from the Sitecore Symposium stage, shared her experiences building her career, and managing her brand across multiple platforms – including acting in The Office, writing and starring in The Office spin-off show, and The Mindy Project.

The afternoon of October 19 was packed with back-to-back breakout sessions where customer speakers, partners, and experts shared their insights on how they’ve succeeded with Sitecore Solutions. The first session was with a panel of women of Sitecore, where Kimberly McCabe from Icreon sat along with other MVPs and discussed the importance of diversity in sales, marketing, and technology. Her discussion focused on how to ensure that diverse voices are represented across teams and organizations.

Next breakout session was from Steve Lamensdorf, SVP, Customer Experience at Icreon. His talk aimed to share how Johnson Controls’ global web program transformed and evolved using Sitecore SXA solution. Moving next, Paul Miser, CSO at  Icreon, discussed how retailers can build consumer demand to drive B2B sales during his breakout session. He discussed how retailers don't just sell goods and services; they sell their brand's identity, ethos, and ethics. 

Day 3 at the Sitecore Symposium

Day 3 at the Sitecore Symposium was packed with valuable content, great speakers, and attendees. Here’s a glimpse of some thought-provoking sessions that Icreon captured during the event.

What’s New with Sitecore Search Session

The morning sessions were kicked off by Rui Ewald — Sr. Director, Commerce Products, Sitecore — who talked about new Sitecore Search release and how personalization works in Sitecore Search. He explained how customers can use personalization features such as metadata-driven relevance ranking and dynamic search filters to tailor their searches to each user’s needs. He also showed how these features can be used together to create a powerful personalized experience for visitors, leading them to relevant content faster than ever before.

What’s Next for Sitecore Experience Platform Session

Icreon was excited to hear from Jake Hookom VP, Commerce and Platform, Sitecore as he discussed " What’s next for Sitecore Experience Platform". This year, Jacob explored Sitecore's vision for how this platform will continue to evolve over time and what’s next for DXP and XDM in terms of tooling for modernized extension, improved security, and marketer features. Along with the diversity of hosting options that Sitecore supports for customers and partners to continue to enhance this ecosystem.

Sitecore Commerce Cloud Roadmap Session

The Sitecore symposium included a breakout session from both Rui Ewald, Sr. Director, Commerce Products, Sitecore and Jake Hookom, VP, Commerce and Platform, Sitecore. He shared his thoughts on "Sitecore Commerce Cloud Roadmap" which discussed the future of customer experience, which he believes is deeply personal, intelligent and personalized. Rui also discussed his vision for Sitecore’s products as they continue to evolve in this new world.

Icreon had a Great Time During the Symposium Event

The Sitecore Symposium was an exciting event for the entire Icreon team, including developers, marketers, designers, customer success experts and business partners. Icreon team witnessed a plethora of subject-matter experts, presented, and shared knowledge with attendees on different topics. 

In a nutshell, the sessions covered this year were interesting as they dealt with several hot topics in the developers & marketers world such as microservices implementations and serverless configurations, personalization strategies & tactics, a roadmap to composable future, and much more.